Last updated on April 23, 2014 at 10:32 EDT

Naturally Advanced Technologies’ CRAiLAR Flax Earns 100 Percent USDA Certified Biobased Product Label

April 17, 2012

VICTORIA, BC and Portland, OR, April 17, 2012 /PRNewswire/ – Naturally Advanced Technologies Inc. (“NAT” or the “Company”) (TSXV: NAT) (OTCBB: NADVF), which produces and
markets CRAiLAR®, a natural fiber made from flax and other bast fibers,
announced it has earned the USDA Certified Biobased Product Label for its CRAiLAR Flax Fiber. The USDA Certified Biobased Product Label
verifies that the product’s amount of renewable biobased ingredients
meets or exceeds prescribed USDA standards. Biobased products are goods
composed in whole or in significant part of agricultural, forestry, or
marine materials. The test results for CRAiLAR Flax indicate the
percentage of biobased content to be 100 percent.

“This is an important distinction for CRAiLAR Flax fiber and our partner
brands who use it,” said Ken Barker, Chief Executive Officer, Naturally
Advanced Technologies. “Alongside the performance attributes we have
uncovered across product categories, it further shapes the story that
our partners can articulate to consumers, and provides another layer of
assurance that the product ingredients are shaped by sunlight,
rainfall, and low-touch inputs.”

All biobased amount claims are verified by independent labs and
monitored by the USDA. Consumers may feel secure in the accuracy of the
biobased amount and be empowered in making better-informed purchasing

“We are pleased that Naturally Advanced Technologies USA has earned the
USDA Certified Biobased Product Label,” said Ron Buckhalt, USDA
BioPreferred Program Manager. “Biobased products provide opportunities
to help add value to renewable commodities, create jobs in rural
communities and generate investment income.”

The label is estimated to be on certified products and available for
consumers on a case-by-case basis at the discretion of partner brands.
The company today supplies its CRAiLAR Flax to HanesBrands,
Georgia-Pacific, and Brilliant Global Knitwear for commercial use, and
to Levi Strauss & Co., Cintas, Carhartt, Ashland, Westex, Target and
PVH Corp for evaluation and development.

About USDA BioPreferred
The USDA BioPreferred program was created by the Farm Security and Rural
Investment Act of 2002 (2002 Farm Bill), and expanded by the Food,
Conservation, and Energy Act of 2008 (2008 Farm Bill). The purpose is
to increase the purchase and use of biobased products. The United
States Department of Agriculture manages the program. Products that
meet the USDA BioPreferred program requirements carry a distinctive
label for easier identification by the consumer. To learn more about
the USDA Certified Biobased Product Label please visit
www.biopreferred.gov, and follow on Twitter at

About Naturally Advanced Technologies Inc.
Naturally Advanced Technologies Inc., through its wholly owned
subsidiary, CRAiLAR® Fiber Technologies Inc., has developed proprietary
technologies for production of bast fibers, cellulose pulp, and their
resulting by-products in collaboration with Canada’s National Research
Council. It’s renewable and environmentally sustainable biomass
resources from flax, hemp and other bast fibers offer cost-effective
and environmentally sustainable processing and production, along with
increased performance characteristics for use in textile, industrial,
energy, medical and composite material applications. The Company was
founded in 1998 as a provider of environmentally friendly, socially
responsible clothing. For more information, visit www.naturallyadvanced.com.

Neither the TSX Venture Exchange Inc. nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this

Forward-Looking Statement Disclaimer
This news release includes certain statements that may be deemed
“forward-looking statements”. All statements in this news release,
other than statements of historical facts, are forward-looking
statements. Forward-looking statements or information are subject to a
variety of risks and uncertainties which could cause actual events or
results to differ from those reflected in the forward-looking
statements or information and including, without limitation, risks and
uncertainties relating to: any market interruptions that may delay the
trading of NAT’s shares, technological and operational challenges,
needs for additional capital, changes in consumer preferences, market
acceptance and technological changes, dependence on manufacturing and
material supplies providers, international operations, competition,
regulatory restrictions and the loss of key employees. In addition,
NAT’s business and operations are subject to the risks set forth in its
most recent Form 10-K, Form 10-Q and other SEC filings which are
available through EDGAR at
www.sec.gov. These are among the primary risks we foresee at the present time. NAT
assumes no obligation to update the forward-looking statements.

SOURCE Naturally Advanced Technologies Inc.

Source: PR Newswire