Range Rover Evoque Special Edition Designed With Victoria Beckham Makes Global Debut In Beijing, China
BEIJING, April 22, 2012 /PRNewswire/ — Land Rover and Victoria Beckham tonight unveiled a new luxurious bespoke, hand-finished Range Rover Evoque Special Edition.
The exclusively designed four-seat coupe Range Rover Evoque Special Edition is the result of collaboration with Land Rover Design Director, Gerry McGovern, and Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.
Land Rover appointed Beckham as the brand’s Creative Design Executive in July 2010. Over the past 18 months, Beckham and the Land Rover design team have worked to create her Special Edition of their award-winning Range Rover Evoque.
Gerry McGovern, Director of Design, Land Rover explains, “The design of the Range Rover Evoque has truly captured the hearts of customers worldwide. Working with Victoria, the intention was not to change the fundamental architecture and award-winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained color and detail changes.”
“Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal. This dual ‘Britishness’ makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing.”
Victoria Beckham said, “I am very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I’ve always driven a Range Rover; for me they are the epitome of quality and luxury.
“The Land Rover design team and I worked together to create mood boards that reflected my love of timeless and classic design, drawing inspiration from yachts, luxury jets and classic cars.
“It’s the small detail that makes all the difference. I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship. I like that it feels luxurious but also has quite a classic edge to it as well as a contemporary feel.”
Land Rover Design Director Gerry McGovern said, “Working with Victoria, we quickly recognized our similar design tastes and ambition for this car. For example, at the first meeting, Victoria herself inspired the use of rose gold. She was wearing dark clothes and no jewelry apart from a rose gold, man’s watch. I was struck by the juxtaposition of the masculine watch on a very elegant, feminine wrist. We both agreed it was the ideal way to introduce a softer touch to the bold, assertive exterior color scheme.
“Throughout the process we ensured the vehicle would appeal equally to both men and women. Victoria always maintained that she wanted her husband David to be proud to drive this car. We fully enjoyed working with Victoria and I am confident this special edition will appeal to discerning luxury consumers globally.”
Quintessential British luxury is a hallmark of both the Land Rover and Victoria Beckham brands. This Special Edition allows that message to be further strengthened through the use of the finest quality materials and craftsmanship, which highlight the already ultra-premium interior ambience of the Range Rover Evoque.
Powered by the lightweight, all-aluminum 240HP 2.0-liter gasoline engine the Range Rover Evoque Special Edition will be hand-finished by Land Rover’s “Engineered to Order” division (ETO) in Warwickshire.
Essential to the design is the high quality hand-finished matte grey paint, unique 20″ gloss black forged alloy wheels and luxurious rose-gold details, limited solely to this Special Edition.
Complementing the ultra-modern, stealth-like exterior is an elegant and luxurious interior. The sport design four-seats are finished in a semi-aniline Vintage Tan leather, with a bold ‘baseball’ stitch detail chosen by Victoria as a tongue-in-cheek reference to her athletic husband David. The same leather is also used to cover the door inserts, arm rests and central storage box lid.
Bespoke luggage completes the holistic design package that is the Range Rover Evoque Special Edition with Victoria Beckham. This four-piece set is based on the designer’s own luggage range, using the same high-quality internal structure and clothed in hand stitched black leather. The set comprises two his and her wheeled suitcases and wash bags, all of which are lined in the same microsuede used for the roof lining, and as a finishing touch the zip pulls are finished in the same matte grey as the exterior.
A beautiful hand stitched leather wallet, with rose-gold detail containing a guide to the exclusive features of the car is co-branded Range Rover Evoque and signed by Victoria Beckham.
- An 825W audio system is provided by British experts Meridian and features 17-speakers and state-of-the-art amplifiers to create the company’s patented Trifield® surround sound which delivers all-enveloping sound to all four seats.
- Entertainment options include digital and satellite television, DVD playback, 10-disc virtual CD multiplayer and digital radio tuners.
- The Range Rover Evoque Special Edition with Victoria Beckham features Land Rover’s hallmark full-time, four-wheel drive and award-winning Terrain Response® system.
- Powered by a 2.0-liter turbocharged gasoline engine producing 240HP of torque delivered to the wheels through a six-speed automatic gearbox with steering wheel mounted paddles for full driver control
- Surround Camera System offers a 360-degree view of the car’s surroundings.
The Range Rover Evoque went on sale in September 2011 and is the recipient of more than 100 international awards thanks to its unique combination of dramatic design underpinned by the brand’s core credentials of capability and luxury.
The Range Rover Evoque Special Edition with Victoria Beckham is limited to a maximum of 200 vehicles to be sold worldwide and will go on sale first in China with deliveries due from October 2012. To register interest visit: www.landrover.com.
About Land Rover
Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its’ clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover and Range Rover is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today’s Land Rover lineup includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque. Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.
About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British car brands that are designed, engineered and manufactured in the United Kingdom. Jaguar Cars Limited, founded in 1922, is one of the world’s premier manufacturers of luxury sedans and sports cars. Since 1948, Land Rover has been manufacturing authentic 4x4s that define “breadth of capability” in their segments.
Jaguar manufactures all their cars exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover models are built in the United Kingdom at the Solihull and Halewood plants. Land Rover exports to 169 countries and Jaguar exports to 63 countries, with global sales for both brands exceeding 240,000 vehicles annually. The Jaguar Land Rover business employs 16,000 people in United Kingdom, including 3,500 engineers at two product development centers.
Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.
SOURCE Land Rover