British Airways Upgrades Website With New Look Homepage
HARMONDSWORTH, England, April 27, 2012 /PRNewswire/ –
British Airways has upgraded its website, ba.com, with the addition of a completely
The ba.com homepage has been comprehensively redesigned to make it easier to use and
navigate, as well as making it more inviting and accessible to customers. Striking imagery
has been added throughout the page with clearer information on products, services and
Andy Newman, British Airways’ ba.com manager, said: “First impressions count, which is
why we’ve devoted so much time in making sure that our award-winning website is even
better at engaging our customers, from the first click.
“Ease of use is a key principle we bring to all our digital channels, so we’ve
developed a new easier way of navigating around ba.com, with a clearer ‘Manage My Booking’
area and a better use of evocative destination images to help inspire customers and make
the most of their trip.”
The last time major design changes were made to ba.com was in 2005. Over the past
year, ba.com has been rolling out a series of continued improvements. This includes new
ways of presenting flights [http://www.britishairways.com/travel/home/public/en_gb ] to
show the ticket costs across multiple cabins with information on what service, baggage
allowance and dining options customers can enjoy.
Design agency HUGE worked closely with ba.com on the design prototype of the new
homepage through to the final agreed design, which was then built by the airline’s
Newman continued: “British Airways is always striving to improve the customer
experience and we want this excellence to begin with ba.com. We’ve started with the
homepage and will continue to unveil the new look across ba.com as part of our continued
investment in customer-focused digital channels.”
ba.com has also recently developed new ways to inspire customers to choose their
flights, through Tripseeker, and the Holiday Finder. A lowest fares feature also enables
customers to choose when to fly to destinations around the world, by searching for the
lowest available fares.
The value calculator, introduced in June 2009, provides customers with the information
to compare the value of British Airways flights with the cost of no-frills airlines.
Other technological investments by British Airways for its customers have been to
provide mobiles apps and mobile boarding passes across all major mobile phone platforms,
for iPhone, Blackberry, Android and Windows Phones. Over 1.7m mobile boarding passes have
been downloaded since they were introduced in July 2010.
ba.com offers over 600 destinations for sale, with flights operated by British Airways
across its global network and its partners, such as Iberia, Qantas and American Airlines.
From last week, bmi flights in and out of London Heathrow were made available to book
on ba.com, including flights to Azerbaijan, Ireland, Kazakhstan and flights to Sierra
Leone as well as being available to book through flybmi.com.
ba.com was awarded Best Airline Website by Travolution for the past two years.
About British Airways:
British Airways plc offers a wide range of worldwide destinations – including flights
to London [http://www.britishairways.com/travel/flights-to-london/public/en_gb ], Bangkok
flights [http://www.britishairways.com/travel/bangkok/public/en_gb ], Las Vegas holidays
[http://www.britishairways.com/travel/holidays-in-las-vegas/public/en_gb ] and Florida
holidays [http://www.britishairways.com/travel/holidays-in-florida/public/en_gb ]. It also
offers hotels, car rental with Avis and holiday experiences. Customers can save time and
money with ba.com when booking ATOL protected holiday packages, ATOL number is 5985.
Passengers are offered added peace of mind to their holiday plans and the security of
travelling with British Airways. British Airways plc constantly seeks to exceed customers’
expectations, both in terms of the value for money and quality of the service provided.
Press Contact: Michael Johnson Waterside PO Box 365 Harmondsworth Middlesex UB7 0GB +44(0)2087385100 http://www.ba.com
SOURCE British Airways