SUBWAY® Restaurants Honors Military Heroes Tonight with Exclusive Screening of Universal Pictures’ BATTLESHIP Aboard the Intrepid Sea, Air & Space Museum
MILFORD, Conn., May 15, 2012 /PRNewswire/ — SUBWAY® Restaurants, the world’s largest restaurant chain, will host alumni of Wounded Warrior Project(TM) (WWP), a not-for-profit organization whose mission is to honor and empower wounded warriors, for an exclusive screening of Universal Pictures’ BATTLESHIP, the epic-scale action-adventure that arrives in theaters May 18.
The screening, which will be held tonight aboard the Intrepid Sea, Air & Space Museum in its Lutnick Theater, will be attended by more than 200 WWP Alumni. These service members will be joined by Peter Berg, the director of BATTLESHIP; U.S. Army Col. Gregory D. Gadson, co-star of BATTLESHIP and a battalion leader who lost both legs in Iraq in 2007; and Justin Tuck, New York football champion and Famous Fan of SUBWAY® Restaurants.
“Tonight, SUBWAY would like to recognize our nation’s military heroes and say, ‘thank you,’ said Tony Pace, Sr. Vice President, Global Chief Marketing Officer of the SUBWAY® Brand. “The U.S. military played a significant role in the making of BATTLESHIP. Given our involvement in the film, we felt it was important to honor these service members.”
BATTLESHIP is currently featured in all SUBWAY® Restaurants locations, with limited edition BATTLESHIP cups featuring Coke Zero, BATTLESHIP film imagery and codes that drive consumers online for the chance to win prizes including $100,000. Extensive film-themed point-of-sale materials include window posters, menu boards, and other supporting materials in-restaurant. Along with television, radio and print advertising, SUBWAY.com features a dedicated BATTLESHIP microsite.
About Wounded Warrior Project(TM)
The mission of Wounded Warrior Project((TM)) (WWP) is to honor and empower wounded warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business. In 2011, for the third straight year, the SUBWAY® brand was ranked “number one” by consumers in the Zagat® Fast Food Survey in the “Healthy Options,” “Most Popular” and “Top Service” categories for food brands with 5,000 or more locations. For more information about the SUBWAY® chain, visit http://www.subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subwayfreshbuzz. SUBWAY® is a registered trademark of Doctor’s Associates Inc.
In Summer 2012, the battle for Earth begins at sea.
Peter Berg (Hancock, The Kingdom, Friday Night Lights) directs and produces BATTLESHIP, an epic-scale action-adventure that unfolds across the seas, in the skies, and over land as our planet fights for survival against a superior force.
BATTLESHIP stars Taylor Kitsch as Lieutenant Alex Hopper, a naval weapons officer assigned to USS John Paul Jones; Alexander Skarsgard as Hopper’s older brother, Stone, Commanding Officer of USS Sampson; global music superstar Rihanna, making her motion-picture debut as Petty Officer Second Class Cora Raikes, Hopper’s crewmate and a weapons specialist on USS John Paul Jones; Brooklyn Decker as Sam Shane, Hopper’s fiancee and a physical therapist specializing in the rehabilitation of military combat veterans; Tadanobu Asano, as Captain Yugi Nagata, Commanding Officer of the Japanese destroyer Myoko and Hopper’s archrival; and Liam Neeson as Hopper and Stone’s superior (and Sam’s father), Admiral Shane, Commander of the Pacific Fleet.
Supporting the cast are Hamish Linklater as Cal Zapata, a scientist who mans the international satellite station in Hawaii that searches the skies for signs of life; Jesse Plemons as Jimmy “Ordy” Ord, a boatswain aboard USS John Paul Jones; New Zealander John Tui as the ship’s engine room expert, Chief Petty Officer Walter “The Beast” Lynch; and, in his professional acting debut, U.S. Army Colonel Gregory D. Gadson, a battalion leader who lost both legs in Iraq in 2007. Gadson plays Lieutenant Colonel Mick Canales, an Army combat veteran and double amputee who begins his recovery just as the alien attack begins.
Inspired by Hasbro’s classic naval-combat game, BATTLESHIP is produced by Brian Goldner and Bennett Schneir of Hasbro (the Transformers and G.I. Joe franchises), Scott Stuber (Safe House, Couples Retreat), Film 44′s Sarah Aubrey (The Kingdom), along with Duncan Henderson (Master and Commander: The Far Side of the World, The Perfect Storm). The action-adventure is written by Jon Hoeber & Erich Hoeber (Red). www.battleshipmovie.com
About The Intrepid Sea, Air & Space Museum
Soon to be the home of the Space Shuttle Enterprise, the Intrepid Sea, Air & Space Museum complex includes the 900-foot-long aircraft carrier ‘Intrepid’ with seven full decks and four theme halls; the guided missile submarine Growler; and an extensive collection of over 27 aircraft including the A-12 Blackbird, the fastest plane in the world, and the British Airways Concorde, the fastest commercial aircraft in the world. Guests can experience areas of the ship including the Flight Deck, Hangar Deck, fo’c'sle (commonly known as the anchor chain room), new multimedia presentations and exhibit collections, interactive educational stations and a state-of-the-art public pier.
SOURCE SUBWAY Restaurants