Alan Doyle makes a ‘Great Big’ noise with [yellow tail] to help Canadian musicians in need
The Australian winery and Great Big Sea’s front man band together in a Wine Orchestra for music charity
TORONTO, May 22, 2012 /CNW/ – [yellow tail] is calling on Canadians to
make music with their wine alongside Great Big Sea’s front man Alan
Doyle in the [yellow tail] Wine Orchestra at www.yellowtailwine.com/wineorchestra. For every participant, [yellow tail] will donate $1 CAD to the Unison
Those with musical talent and those with none at all can participate in
the [yellow tail] Wine Orchestra. It’s as simple as filming a web cam
video of yourself dinging, rubbing, clinking or tapping your wine
glass. The musical sequence will be included in a compilation of other
wine glass videos by [yellow tail] fans, including Doyle’s.
Doyle has joined the campaign to help support other Canadian musicians.
For every video recorded and shared on [yellow tail]‘s Facebook page
between May 15 and September 30, [yellow tail] will donate $1 CAD to
the Unison Benevolent Fund, a program that provides assistance to
Canadian musicians in times of personal hardship and crisis.
“As a musician who started out in what was a small, East Coast band, I
understand the risks those of us in the industry have taken to follow
our dreams,” says Doyle. “Without a support system like the Unison
Benevolent Fund, many of us would be forced to stall or potentially end
our careers to make ends meet. So the [yellow tail] Wine Orchestra’s
mission really resonates with me. Add to that my love of Aussie wine
and we’re singing – or ‘dinging’ – in this case.”
Doyle is no stranger to playing unusual instruments (such as the
bouzouki and bodhran), and has already filmed his part in the [yellow
tail] Wine Orchestra, along with a video explaining his role in the
program, which can be found at www.wineorchestra.ca.
John Casella, Managing Director and founder of [yellow tail] suggests
this campaign is the perfect expression of the brand’s fun and
approachable nature all for a good cause.
“[yellow tail] is all about having fun, being social and enjoying wine
your own way. This campaign will bring our fans together to do
something different, make some music as they enjoy their wine and
support a great charity. Music is an important part of our social lives
and the Unison Benevolent Fund helps Canadian musicians to fulfill
their career ambition,” he said.
Started in 2010, the Unison Benevolent Fund is an assistance program
created for the music community, by the music community. If an
individual has made their living in the music industry – including
everyone from songwriters to roadies – they can qualify for assistance
during times of personal difficulty, from medical/disability issues to
“The [yellow tail] Wine Orchestra is a unique concept in that it will
support Canadians musicians, by simply making music,” says Sheila
Hamilton, Executive Director, Unison Benevolent Fund. “We encourage
every Canadian to get involved and support those in our industry so
they are free to continue bringing joy to all our lives through music.”
About [yellow tail]:
[yellow tail] is one of Australia’s greatest wine success stories. From
humble beginnings in 2001 at the Casella family winery in rural New
South Wales it has grown to be the number one bottled wine exported
from Australia. The Casella’s are committed to making great tasting
wine that is affordable and accessible. This coupled with the brand’s
philosophy of demystifying wine and making it fun and approachable for
any social occasion, has resonated with consumers everywhere. [yellow
tail] wine is available in Alberta, British Columbia, Manitoba, New
Brunswick, Newfoundland, Nova Scotia, Ontario, Prince Edward Island,
Quebec and Saskatchewan.
About the Unison Benevolent Fund:
The Unison Benevolent Fund is an assistance program created for the
music community, by the music community. Unison is designed to provide
discreet emergency relief to music industry personnel in times of
personal hardship and crisis.
It is the intent of the Unison Benevolent Fund to provide these services
to anyone in need who works within the Canadian music industry: be it
on the creative side (musicians, songwriters, etc), production
(roadies, techs, sound crews), label staff (distributors, publicists,
marketers) or the business side (agents, promoters, managers).
SOURCE [yellow tail]
Image with caption: “Canadian musician and actor Alan Doyle uploads his [yellow tail] Wine Orchestra video benefitting the Unison Benevolent Fund to www.wineorchestra.ca (CNW Group/[yellow tail])”. Image available at: http://photos.newswire.ca/images/download/20120522_C9575_PHOTO_EN_14013.jpg