Lotus Engineering and just-auto Continue to be ‘proActive’
BROMSGROVE, England, May 24, 2012 /PRNewswire/ –
Issue 44 of Lotus Engineering’s quarterly automotive industry e-magazine, proActive,
is now available online.
The e-magazine, produced by Lotus Engineering in partnership with leading automotive
industry news and research website just-auto.com [http://bit.ly/Lskf27 ], contains
exclusive interviews with leading industry figures, updates on new technologies and a
digest of selected industry news.
It is free to access and subscribe to.
In the latest issue just-auto editor Dave Leggett interviews Lotus F1 Team Technical
Director James Allison and Lord Drayson of Drayson Racing Technologies.
Also, Richard Pearson, Jamie Turner and Peter Edwards of Lotus Engineering discuss the
transition towards sustainable energy supply for all sectors. And Jason Buckley takes a
look at what is standing in the way of true global vehicle production and whether modern
manufacturers will ever achieve the same commonality as was seen in Ford’s famous Model T.
“For this issue, the interviews yielded particularly interesting insights into
motorsport from two key figures in the sector,” said just-auto editor Dave Leggett. “Lord
Drayson is right at the heart of a new FIA electric car racing series (‘Formula E’), while
James Allison was able to give us a real flavour of how things work on the technical side
in a leading F1 Team.”
Lotus Engineering has been working with just-auto on the proActive e-magazine since
2004. “It continues to be a great partnership,” said Gary Haddon, Lotus Engineering’s Head
of Marketing. “The two teams have worked together very successfully to produce an
e-magazine which has grown in stature with a blend of inputs from just-auto’s highly
respected editorial team and our own hugely knowledgeable engineers. proActive serves as
an ideal platform for keeping the whole industry informed about fast-moving technological
change in the automotive business and the Lotus perspective. It’s also a good read.”
To subscribe to the magazine click here, [http://bit.ly/LskESd ] or visit the website
[http://bit.ly/LskWbL ] to read Issue 44 and previous issues.
Established in 1999, just-auto is a leading online resource for the global automotive
industry, publishing around 50 news articles, analysis features and insights every working
day. Under the direction of Managing Editor David Leggett, its experienced team of
journalists, consultants and analysts provide a unique blend of automotive news,
interviews and research [http://bit.ly/LslbDG ] that is delivered to over 90,000 business
executives per month.
Via its website, webinars and QUBE, CONSULT and PLDB research platforms, just-auto
offers insight into OEM and supplier corporate strategies, manufacturing developments,
in-depth management briefings, supplier technologies and innovations, component market
trends and forecasts and current/future car model programmes.
About Lotus Engineering and proActive Magazine
Lotus Engineering provides comprehensive and versatile consultancy services to many of
the world’s OEMs and Tier 1 suppliers and is an internationally recognised automotive
engineering consultancy. Global facilities include those in the US, Malaysia, China and
offices in Germany and Japan. Lotus is a global high-tech company, committed to driving
forward technology for both Lotus Cars and its Engineering clients, spearheading research
into such areas as hybrids, electric vehicles and renewable fuels. proActive magazine has
been running since 2004, providing latest news from within Lotus Engineering and the
automotive industry, along with articles written by Lotus Engineers and just-auto.
To subscribe to the magazine click here, [http://bit.ly/LskESd ] , or visit the
website [http://bit.ly/LskWbL ] for previous issues.
For details of how just-auto is “helping decision makers make decisions” visit
For further information and images please contact Kate Varvedo, Marketing
communication manager at Aroq Limited on +44(0)1527-573-616, alternatively email