Cooper Tire Celebrates National Tire Safety Week
FINDLAY, Ohio, May 30, 2012 /PRNewswire/ — Celebrating the Rubber Manufacturers Association’s 11th annual National Tire Safety Week, June 3-9, COOPER TIRE & RUBBER COMPANY encourages drivers to visit a local Cooper Tire dealer for a complete tire inspection to ensure vehicles are road trip ready. Industry reports indicate that tire maintenance is surprisingly overlooked by everyday drivers, as 85 percent of drivers do not know how to properly check tire pressure and more than half of drivers on the road are unaware of how to check tread depth. As tires are the only part of a vehicle connecting drivers to the road, awareness of tire safety and maintenance is essential.
“National Tire Safety Week is a timely reminder for drivers to check their tires before summer road trips,” said Hal Gardner, vice president of marketing communications and market intelligence for Cooper Tire. “Cooper Tire is dedicated to educating consumers on routine tire maintenance. This Tire Safety Week, visit a Cooper Tire dealer to ensure your tires are road trip ready and learn an at-home monthly maintenance routine on CooperTire.com.”
A specially-dedicated tire safety section on CooperTire.com provides a simple, do-it-yourself tire maintenance and safety routine, demonstrating Cooper Tire’s commitment to keeping drivers safe on all of life’s road trips. These tips can be conducted in only ten minutes per month, with tips as easy as checking tread depth with a penny.
Demonstrating the ease of at-home tire maintenance, Cooper Tire partnered with top family bloggers from “Suburban Mom,” “5 Minutes for Mom,” “DadDoes” and “DadCentric” to chronicle their daily drives with their families and to teach viewers do-it-yourself tire maintenance. These video tutorials are available on their respective blogs and will be posted on the official Cooper Tire Facebook and YouTube page throughout National Tire Safety Week.
For a full list of tire maintenance and safety tips, visit CooperTire.com.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (Cooper) is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies, located in 11 countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire, www.twitter.com/coopertire.
About the Bloggers
“5 Minutes for Mom” is ranked the No. 2 parenting blog by the Wall Street Journal, providing parenting tips and information that entertain and inform. For more information, visit www.5minutesformom.com.
Penned by best selling author of Power Principles for Success, “The Suburban Mom” aims to provide readers with money-saving tips and tricks for their families. For more information, visit www.thesuburbanmom.com.
Google’s No. 1 result for ‘product reviews by dad,’ “DadDoes” hosts a community of dads who discuss life and family. For more information, visit www.daddoes.com.
Aiming to overcome outdated notions of fatherhood, “DadCentric” is About.com’s Reader’s Choice nominee for Best Laugh-Out-Loud Parenting Blog. For more information, visit www.dadcentric.com.
About the Rubber Manufacturers Association
The Rubber Manufacturers Association is the national trade association for tire manufacturers that produce tires in the U.S.
SOURCE Cooper Tire & Rubber Company