Hard-Hitting Radio Spot On Chevron’s Ecuadorian Oil Disaster
NEW YORK, May 31, 2012 /PRNewswire/ — A tough new 30-second radio radio spot called “Fix It”, aimed directly at Chevron’s refusal to remediate one of the largest man-made environmental catastrophes in recorded history, will debut next week in select U.S. markets. Radio ad available here: http://www.youtube.com/watch?v=rngQJoShvJY
The ad, paid for by the Amazon Defense Coalition, and produced by the group You Break It You Fix It, compares Chevron’s refusal to clean up its mess in Ecuador with BP’s quick action and financial settlement involving the Gulf Coast oil spill.
You Break It You Fix It is working to educate conservative-minded Americans about Chevron’s responsibility to clean up the 16-18 billion gallons of oil and pollutants it left behind after drilling in Ecuador, poisoning its streams and drinking water.
“If BP is responsible for cleaning up its spill in the Gulf, then Chevron is responsible for cleaning up its spills in Ecuador, there is no way around that,” said You Break It You Fix It spokesman Joshua Rizack. “Chevron reflects of American values overseas. It must act honorably for the sake of the nation.”
BP, which You Break It You Fix It lauds for its extensive clean-up efforts in the Gulf Coast region, has created a $20 billion fund to remediate damage its spill caused Chevron, in contrast, has literally walked away from the 16-18 billion gallons of oil it left contaminating Ecuadorian lands and waters.
You Break It, You Fix It has begun a national education campaign that will include a variety of paid and earned media tactics. It will emphasize three key points:
- BP is doing the right thing. Why isn’t Chevron?;
- Chevron is dishonoring America through its negligence, and
- The situation in Ecuador is an ongoing emergency. Children and adults are sickened daily from Chevron’s contamination.
“Fix It” reads as follows:
“In America, if we make mistakes, we own up to them.
If we break it, we fix it.
So why isn’t Chevron cleaning up its oil spills it left behind in Ecuador?
Every day, Ecuadorian kids drink and bathe in Chevron’s chemically polluted waters.
They get sick and die from it.
What Chevron is doing is anti-American. It’s human energy…gone bad.
BP is doing the right thing. Chevron, why aren’t you?”
SOURCE You Break It You Fix It