The Titan Agency Tapped by Lowe Toyota Scion to be Advertising Agency of Record
ATLANTA, June 5, 2012 /PRNewswire/ — The Titan Agency, an Atlanta-based executive marketing agency (EMA) with offices in Miami, announced today that it has been retained by Lowe Toyota Scion in Warner Robins, GA, to serve as Agency of Record (AOR). The agency search involved three agencies in Georgia and Florida, and the selection was finalized at the end of April.
Titan has a plethora of automotive advertising and marketing experience having worked at the tier one, two and three levels for brands such as Rolls-Royce, BMW, Cadillac, Lincoln, Saab, Range Rover, Jaguar and others.
Lowe Toyota Scion is one of the largest and most respected Toyota Scion dealerships in the Southeast. It is owned by automotive industry veteran Wayne Lowe, an immensely admired citizen of the Macon and Warner Robins communities. Brian Schwelling, the new General Manager, is one of the most recognized dealership GMs in the nation.
“The Toyota brand is back and stronger than ever and we look forward to helping it continue its ascent into the market,” stated Titan chief executive officer Tony DeMartino. “Mr. Lowe is the dean of fair dealing and stewardship in the South Georgia automotive landscape and Brian Schwelling is a consummate and knowledgeable automotive professional,” added DeMartino.
“Lowe Toyota Scion has an extremely positive message to get out and we are a pillar to the Warner Robins and Macon areas,” stated General Manager Brian Schwelling. “Servicing and making our customers happy with the most competitive prices and the gold standard in customer service is our simple goal and Titan is the best agency I know of to convey this to our fellow members of the community,” concluded Schwelling.
The marketing programs contemplated by The Titan Agency and Lowe Toyota Scion include an array of traditional print, broadcast and radio advertising as well as integrated digital and social media components.
About The Titan Agency
Formed in 2001, The Titan Agency combines deep knowledge of brand, business and capital strategies to produce advertising and marketing campaigns that drive bottom-line results. Additionally, we believe the offline and online worlds have converged into one. As a result, marketing requires one agency that creates one strategy and delivers messages with impact through multiple mediums that reach people wherever they are. One Voice. One Agency. One Solution. For more information, visit www.thetitanagency.com
About Lowe Toyota Scion
Lowe Toyota Scion’s aim is to foster long-term relationships with its customers, providing a fun, interesting and low-stress purchasing experience. One of the largest and most respected Toyota Scion dealerships in the southeast, Lowe Toyota in Warner-Robins, GA, strives to ensure that all its customers “Drive Home Happy.” For more information, visit www.lowetoyota.com.
SOURCE The Titan Agency