13′ High Boot Sets Foot in Navy Pier for the Chicago Debut of the “L.L.Bean Bootmobile”
CHICAGO, June 5, 2012 /PRNewswire/ — 2012 marks the 100th Anniversary of L.L.Bean, one of America’s most iconic brands. As part of its anniversary celebration, L.L.Bean has created the L.L.Bean Bootmobile, a larger-than-life sized vehicle in the form of the famous Bean Boot. The 13-foot-high Bootmobile will make its way to Navy Pier in Chicago to help inspire people to spend more time outdoors.
Visitors to the Bootmobile will have the opportunity to:
- Learn About Ways to Enjoy the Outdoors – Experts from L.L.Bean’s Outdoor Discovery School will be on hand to offer tips on easy, affordable ways to get outside this summer. Gear and gift card giveaways are available for the first visitors to the Bootmobile (while supplies last).
- Support the National Park Foundation – Join L.L.Bean and take a photo with the L.L.Bean Bootmobile. Share it through L.L.Bean’s social channels to help raise $1 million for the National Park Foundation as part of L.L.Bean’s Million Moment Mission – and every outdoor moment shared, L.L.Bean will donate a dollar to the National Park Foundation, up to $1 million.
- Get Out(fitted) - For every day of the 100th Anniversary year, L.L.Bean is outfitting fans with more than $100,000 in L.L.Bean gear or Outdoor Discovery School experiences (valued up to $500) through the Get Out(fitted) Gear Giveaway – learn how to apply and get outfitted to get outside!
In its anniversary year, L.L.Bean is on a on a year-long mission to re-ignite America’s love of the outdoors. The company’s founder Leon Leonwood believed that spending time outdoors was fundamental to happiness in life and it is this belief that still continues to drive the company in all that it does, 100 years later. L.L.Bean’s anniversary programs are designed to preserve the outdoors for the next generation and create exciting new outdoor experiences for everyone.
In addition to Chicago, the L.L.Bean Bootmobile tour will also make stops in Boston, Northern Virginia, New York City and Freeport, ME in later June and July. For more information about L.L.Bean’s 100th Anniversary activities and the Bootmobile visit www.llbean.com.
WHAT: L.L.Bean Bootmobile Chicago Debut at Navy Pier WHEN: Friday, June 8, 2012 10 a.m. - 2 p.m. WHERE: Navy Pier 600 East Grand Avenue Chicago, IL WHO: Representatives from L.L.Bean and Outdoor Discovery School guides will be on hand to answer questions about the Bootmobile and L.L.Bean's 100th Anniversary campaign activities.