Last updated on April 19, 2014 at 9:20 EDT

Jewel Hut Bestseller Pandora Supports Soldiers’ Charity

June 7, 2012

BIRMINGHAM, England, June 8, 2012 /PRNewswire/ –

Pandora jewellery honours the works of Britain’s armed forces as part of a new
collaboration with ABF The Soldier’s Charity.

Available now at the Jewel Hut, the Pandora British Rose Charm
[http://www.thejewelhut.co.uk/Pandora-Silver-and-Red-Enamel-British-Rose-Charm-Bead-790897EN07.html ]
symbolises the hard work, courage and patriotism of British soldiers – and 15%
from each sale will go directly to the charity.

Following the armed forces’ role in representing our country during the Diamond
Jubilee celebrations, by taking part in a parade and flypast to mark the special event,
the British Rose Charm is showcased as part of the Pandora jewellery ‘Best of British’

The stunning charm (product code 790897EN07) costs GBP40 and is crafted in sterling
silver with red enamel petals. Whether the cause is personal to you or you simply admire
the rose design and its worthy cause, the British Rose Charm makes a fine addition to any
Pandora collection and adds a further patriotic appeal to the ‘Best of British’ category.

The charm launches Pandora’s partnership with the charity, which became the official
Soldiers’ Charity in 1944, as a cause it considers especially important to the brand and
its customers.

Pandora jewellery [http://www.thejewelhut.co.uk/pandora.htm ] has created the charm
with the intention that it will become a symbol of pride and celebration for our British
Armed Forces. It follows previous charitable collaborations such as its partnership with
Breakthrough Breast Cancer.

There is an abundance of reasons to celebrate British heritage this year, with the
recent Diamond Jubilee celebrations preceding the upcoming London 2012 Olympics. With over
40 brands available on the website, Pandora is just one of the signature Jewel Hut brands
to have created a selection of pieces to commemorate the year.

As well as the British Rose Charm bead, the ‘Best of British’ range from Pandora
jewellery includes a London bus, classic Union Jack, and colourful Murano glass items in
celebratory red, white and blue.

Meanwhile, official Olympic 2012 jeweller Links of London stocks a vast selection of
items celebrating the upcoming Games, while distinctively ‘British’ charms are available
from Swarovski’s collection including Union Jack shoe, bag and car charms. Also, hit brand
Tresor Paris has produced an exclusive Britannia bracelet in red, white and blue,
available only at The Jewel Hut.

For more information on Pandora jewellery and to view its ‘Best of British’
collection, visit the Jewel Hut today at http://www.thejewelhut.co.uk.

Notes to Editors

1. The Jewel Hut can be found online at http://www.thejewelhut.co.uk.

2. The Jewel Hut has a dedicated Twitter page (follow us @thejewelhut) and Facebook
page: http://www.facebook.com/thejewelhut.

3. For press enquiries, please contact Emily Bradbury on +44(0)1384-78431 or,
alternatively, e-mail press@thejewelhut.co.uk.

SOURCE The Jewel Hut

Source: PR Newswire