TMJ Treatment: New IDA Dental Marketing Strategy Uses Multiple Websites To Get More Patients
Dentists can now easily set up multiple websites to implement a new dental marketing strategy from International Dental Alliance. By targeting markets like TMJ patients, practices can generate more leads.
(PRWEB) June 10, 2012
Dentists can benefit from a new dental marketing strategy from Internet Dental Alliance, Inc. (IDA) that lets them quickly set up multiple targeted websites to generate leads. Doctors who become members of IDA’s New Patient Marketing Machine get their own New Patient Portals along with listings in IDA’s network of market-targeted Dental Directories. This powerful combination puts dentists in control of hundreds of search engine optimized pages to reach specific kinds of patients — like those searching for TMJ treatment.
Temporomandibular joint disorders — also known as TMJ or TMD — cause pain in the jaw area that can travel to the face and neck. Jaw muscles become stiff; the jaw may lock or click; and the condition causes some people severe and permanent suffering. The National Institute of Dental and Craniofacial Research reports that an estimated 10 million Americans are affected. That number represents a large potential market for dentists — and in fact, four out of five dentists surveyed by marketing resource TheWealthyDentist.com provide treatment for the disorder.
“Our research shows that TMJ dentists offer a variety of treatments – enough that patients can get confused,” says Jim Du Molin, founder of Internet Dental Alliance and a former dental consultant. “The TMJ dentist needs to clearly explain to patients what their options are for managing a TMJ disorder. IDA’s New Patient Portals and Dental Directories help with that.”
Each IDA dental website uses search engine optimization (SEO) to reach TMJ patients online. The 1stTMJdentist.com Dental Directory features articles of interest to prospective patients searching with keywords such as TMJ treatment, jaw pain, facial pain, etc. When they fill out information requests, the referrals are sent to the local dentist in their area.
For their practice’s Portal, doctors select their focus and IDA’s LeadFire technology publishes keyword-rich web pages within minutes. Doctors can then further customize their dental website with information about the specific treatment options their practice offers. Site visitors can then use the forma on the website to contact the dentist with questions or to set an appointment.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.
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