Last updated on April 16, 2014 at 17:34 EDT

Auto Trader’s Goodwood APP Puts the AR into Racing

June 11, 2012

LONDON, June 11, 2012 /PRNewswire/ –

Auto Trader, sponsors of the Goodwood Moving Motor Show, have built and just launched
the first ever official Goodwood Festival of Speed mobile app for this year’s event. The
free-to-download app has a UK first augmented reality racing game featuring the iconic
Goodwood hill climb, and also enables visitors to enjoy unprecedented levels of
functionality whilst attending the festival.

To increase the excitement around the game and to celebrate 35 years of Auto Trader
heritage visitors will have the chance to win an Alfa MiTo Quadrifoglio Verde at the Auto
Trader stand. A user can practise and play against their friends before and during the
event, but in order to compete and have a chance of winning the brand new car they have to
play the augmented reality racing game at the specifically assigned track on the Auto
Trader stand.

To play the racing game, wannabe champions simply need to open the Auto Trader
Challenge racing game within the Goodwood app and place the camera over the Auto Trader
magazine or the #ATchallenge gameboard. With several players chomping at the bit for the
perfect racing line, bumping your opponent off course with a friendly nudge becomes all
too important.

The app guides visitors around the Goodwood Festival of Speed, taking place 28th June
to 1st July 2012, with the latest information on timetables and events ensuring they get
the most out of their day. There is also a facility for users to create their own bespoke
plan of events that features handy reminders when shows are about to start.

Jonathan Williams, Consumer Marketing Director at Trader Media Group, said: “As well
as the stand at the show, we developed the app to ensure visitors had an interactive
experience of the show as well as some fun with the augmented reality racing game which is
also great to play with a couple of friends.”

The official Goodwood Festival of Speed iPhone app from Auto Trader, the UK’s number 1
online and mobile website to buy or sell your car
[http://www.autotrader.co.uk/cars/selling ], featuring the AR game is available to download
for free from the Apple App Store- here
[http://itunes.apple.com/gb/app/goodwood-fos/id444988901?mt=8 ]. Please also visit the
Goodwood page [http://www.autotrader.co.uk/EDITORIAL/goodwood/goodwood-competition.html ]
on the Auto Trader website.

Key features of Auto Trader’s official Goodwood Festival of Speed iPhone app include:

        - Augmented reality racing game with support for up-to four players across
          different devices
        - News reel updated live by the Goodwood team
        - Detailed map of the Goodwood festival
        - Live Twitter tracker showing the location of geo-tagged tweets
        - Lap time leader-board
        - Events calendar
        - Find my car feature
        - Compatible on iPhone (3Gs models and above), iPod Touch and iPad (iPad 2
          models and above)
        - Hidden feature in the 'About Auto Trader' page
        - Play from the front cover of Auto Trader magazine (latest edition)

About Auto Trader:

Visit the mobile website at http://www.autotrader.mobi

Visit the website at http://www.autotrader.co.uk

Visit the Facebook page http://www.facebook.com/autotraderuk Twitter


About Auto Trader:

Auto Trader is the UK’s number one motoring website and drives more leads to dealers
than any other company in the UK. With over 10.8 million monthly unique users, carrying
out over 135 million searches on new and used vehicles, Auto Trader dominates the online
classifieds market.

Over 2.2 million people access Auto Trader via their mobile devices every month,
through the mobile-optimised site and apps developed for iPhone, iPad, Android and Nokia.
Auto Trader is part of Trader Media Group. For more information, visit


Trader Media Group is Europe’s largest specialist multi-media group and supplier of
leading automotive marketing products and services. B2B brands included in the Trader
Media Group stable include: Auto Trader, RAZSOR, 2nd Byte and Autotrade-mail. The Group
also offers a range of other specialist classified listings and publications including
Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader
and Top Marques – with the largest reach in their sectors, through web traffic and
magazine readership. Trader Media Group operates in the UK, Ireland and South Africa and
is jointly owned by Guardian Media Group and Apax Partners. For more information, visit


* Experian Hitwise’s most searched for brand of 2010 data (22 March 2011)

SOURCE Auto Trader

Source: PR Newswire