Viper Powersports Presents Open Letter to Shareholders
AUBURN, Ala., June 12, 2012 /PRNewswire/ — (OTCQB: VPWI) — Viper Powersports presents open letter to Shareholders.
We are pleased to announce that we have engaged Acorn Management Partners to provide current and potential shareholders with access to corporate communication. This will allow you to track and measure our progress in executing our rollout strategy, while freeing up management’s time to achieve our stated objectives.
We intend to prove that products designed, engineered, and “Made in America” mean something special as we show the world that Viper high-performance super cruiser motorcycles and engines are the finest and without equal.
An initial build of twenty-five 2013 “Black Diamond Edition” Diamondbacks will be individually numbered along with a commemorative medallion and will start hitting showrooms in July; initial response from the “Black Diamond Edition” bike we brought to the Mecum Auction has been overwhelming.
Production is currently at the rate of one bike per week. As dictated by demand, we will increase production incrementally at the rate of one additional bike per week every six weeks. Our facility, supply chain and inventory control systems are configured to build up to sixteen bikes per week.
The initial motorcycle to our United Kingdom based European distributor is now being shipped for type approval and also will be reviewed by the UK industry magazine press. This will be followed closely by adding an Australian distributor. Our Dubai distributor is also looking forward to receiving “Black Diamond Edition” Diamondback’s and Mamba models.
In support of our twenty-five “Black Diamond Edition” Diamondbacks, our upgraded and enhanced website will be up and running in the very near term. Viper dealership launch parties will coincide with each dealership getting their initial “Black Diamond Editions”. Each dealer launch party will be unique and by invitation to their high-end customers. All will feature a Viper corporate video, Viper-Ilmor displays, and “Black Diamond Edition” Viper Diamondbacks.
Our flagship bike, the “Mamba” will be unveiled in Auburn as part of the Viper Facility Grand Opening later this year, with Mamba production deliveries targeted for December.
Our world-class brand is to be built upon our race heritage. Viper’s management and wholly owned subsidiary PMFR Inc., our JV Partner Ilmor Engineering, and many of our suppliers have very strong racing resumes. Viper is developing a NHRA Viper “Mamba” Pro Stock Motorcycle powered by a Viper/Ilmor racing engine. The race bike will be built by PMFR Inc., our racing division. The plan is to produce a championship caliber race team, then sell complete race bike, chassis & race engines through PMFR. We have teamed up with Gottspeed Racing (our two Texas Harley-Davidson dealers) to showcase the Viper Diamondback and the Mamba when available at every 2012 NHRA events. They are using a Viper Diamondback as a support vehicle and it is on display between rounds in the pit area under a Viper tent with literature for the fans. So far the response has exceeded our expectations. We have had received numerous endorsements on ESPN and our bikes have been repeatedly acknowledged by the event announcers.
In the past year we have completed building our new world headquarters and relocated to Auburn, AL. We subsequently hired a new management team, qualified our supply chain with an initial build of materials verification, installed an inventory management system, signed initial dealerships and distributors, shipped and sold 2012 Diamondbacks while continuing the development of the “Mamba”. The completion of the PMFR acquisition developed and executed our branding, rollout and racing strategy. The management team continues working very hard and is extremely excited about the exciting “rollout” plans for the second half of 2012.
We thank you for your continued support,
Chief Executive Officer
Investor Relations Contact:
Acorn Management Partners (AMP)
105 Noble Court, Ste.205
Alpharetta, Georgia 30005
ABOUT VIPER POWERSPORTS, INC: Viper Powersports designs, manufactures and markets a line of premium American built other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com), provides technical developmental support for the proprietary V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Viper’s long term success as America’s newest domestic OEM of motorcycles. Viper Motorcycle Company website is www.vipermotorcycle.com.
The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements, which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.
SOURCE Viper Powersports, Inc.