Concrete Show South America 2012 to be Bigger and Better!
SAO PAULO, Brazil, June 18, 2012 /PRNewswire/ –
Due to high demand UBM’s Concrete Show South America has increased its exhibition
space to allow more companies the chance to gain direct exposure in a booming market.
With less than three months to go Concrete Show South America is almost sold out. To
accommodate the demands of a growing industry the Concrete Show has constructed a new
indoor area in response to exhibitor requests. The increase in space has added to the
exhibition area, creating 62,500 sqm2 and making it the largest concrete event in Latin
America. With the additional space more companies will be able to build relationships and
enhance their industry knowledge.
“The event reflects the market and the current trends. The expansion of the show
reflects the fact that there is huge demand for a niche event that serves the needs of the
concrete industry,” explained Claudia Godoy, Managing Director, Concrete Show South
America. The proposed new area will be in a highly sought after area with additional
features designed to make this a premium location.
A surge in productivity due to the growth in the civil construction sector has pushed
Brazil towards innovation and the need for adopting best practice. With international
companies taking an active interest in the country this has led to increased levels of
technical expertise in the industry, which is leading to competition within the
construction industry. The event offers the chance for leading names in the industry to
showcase their latest products and solutions. Some of the companies include Putzmeister
who will unveil a new line of equipment produced in Brazil which is already highly
successful in Europe. Penetron will present Penetron Admix, an additive that provides
waterproofing by full crystallization, added to the concrete line during production and
Goodyear Engineered Products will bring their line of high performance products for use on
concrete to Concrete Show South America for the first time, such as the rubber and fabric
hose that is highly resistant to abrasion and high pressure.
Concrete Show South America is the largest and most comprehensive exhibition dedicated
to the concrete and civil construction industry in Latin America. The event is designed to
deliver the best business opportunities incorporating the perfect balance of effective
business, education and networking. With over 550 national and international exhibitors,
more than 150 seminar sessions as well as over 28,000 industry professionals with decision
making authority, Concrete Show South America presents a powerful opportunity to build
essential business contacts.
“Hopes and expectations for the 6th edition of Concrete Show are as good as can be. We
are preparing a truly amazing show of machinery and technology which will encompass new
developments and the best solutions for the boom in the Brazilian civil construction
industry. Concrete Show is here to present to the world the companies who are in the best
position to address the issues of the infrastructure of our country”, says Claudia Godoy.
Due to the positive economic outlook as well as the growth in the Brazilian construction
sector, Concrete Show South America has been on an upward trajectory for the last six
years of over 500% in exhibition space.
As well as stimulating business, Concrete Show also invests in facilitating dialogue
between professionals, offering high-level conferences, seminars and workshops on issues
relevant to the civil construction sector. Bringing some of the renowned industry experts
in their respective areas, the 6th Concrete Congress, an event run in parallel to the
exhibition, will also take place between August 29st e 31st, at the Centro de Exposicoes
Imigrantes [Imigrantes Exhibition Center], in Sao Paulo. Based on wide-reaching topics
such as the Industrialization of Construction, Training and Professional Development, and
Sustainable Construction, the Congress will offer more than 150 concurrent seminars as
well as other seminars, workshops and round tables.
Concrete Congress relies on the technical support of more than 18 organizations linked
to the sector. The aim is to offer debates and seminars that take in issues fundamental to
the advancement and development of the industry.
The event is part of UBM’s global concrete portfolio including Concrete Show South
East Asia which will take place from 24-26 October 2013 in Jakarta, Indonesia and Concrete
Show India, taking place from 13-15 March 2014 in Mumbai. Concrete Show South America 2012
will take place between 29th and 31st August at the Centro de Exposicoes Imigrantes
[Imigrantes Exhibition Center] in Sao Paulo.
Concrete Show is organized by UBM Sienna. UBM is a leading global business media
company. We help organizations make connections, communicate their proposition and do
business effectively. Our 6,500 expert staff are deeply embedded in the many specialist
communities we serve, bringing both an unusual depth of understanding and real know-how.
We organise hundreds of live events each year; we provide data, marketing and information
products; we offer a portfolio of market-leading online and print titles; and we support
professional communicators through our targeting, distribution and monitoring services.
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