Cravebox Announces Exclusive Partnership with David’s Bridal
DENVER, June 19, 2012 /PRNewswire/ — Cravebox, a powerful product discovery platform, today announced that it has been named the exclusive Gift Box partner for David’s Bridal, the nation’s leading bridal and special occasion authority. Cravebox Curators will ultimately design more than 500,000 co-branded discovery boxes each year, filled with a thoughtful selection of complimentary products and services for brides and bridesmaids who visit David’s Bridal for their first appointment.
“Cravebox has demonstrated a unique ability to create beautiful and memorable product discovery experiences that consistently delight their members, while cultivating an impressive roster of relationships with brands that are ideal for the David’s Bridal Cravebox program. They are the perfect partner to create a custom Bridal Box experience that will make buying from David’s even more special and valuable,” said Lynne Leger, Vice President Strategic Partnership at David’s Bridal.
“David’s Bridal enjoys an incredible leadership position in the bridal space – one in every three brides in the US walk down the aisle in a David’s gown. We are thrilled to design and deliver this very special series of custom boxes to highlight such an important life moment with the biggest player in the industry. With this program in place, we’re able to offer our brand clients access to yet another highly valuable demographic using the uniquely powerful Cravebox promotional platform,” said Kitty Kolding, CEO of Cravebox.
Cravebox (www.Cravebox.com) connects brands and consumers via specially prepared, themed boxes delivered to Members’ homes. Until now, Cravebox has only delivered its curated boxes to the fast-growing Cravebox membership, who can join the monthly Subscription service, and can make ad hoc purchases of the one-time, topic-specific Limited Edition boxes. Each box shipment is created by expert Curators and is focused around a specific activity, passion, topic or occasion that appeals to its membership. The company uses sophisticated game mechanics and industry-leading social engagement practices to heighten the excitement and fun for its Members, while delivering a high impact social media activation and customized product promotion for participating brands. To keep the service fresh, fun and engaging, Cravebox Curators source products from a wide range of categories that appeal to the many facets of its Membership’s interests, including Cooking Baking & Grilling; Hobbies, Pets & Recreation; Health & Wellness; Beauty & Skincare; Kids, Baby & Family; and Home Solutions. With the David’s Bridal program, Cravebox will also incorporate other products and services into its boxes that are especially appealing to brides and bridesmaids.
Founded in 2011 Cravebox (www.cravebox.com) Cravebox is a fun and powerful product discovery platform that connects brands and consumers, via specially prepared themed boxes delivered to Members’ homes. Each box shipment is tailored to specific topics, interests, passions or occasions, and is made available to the Membership in limited quantities via lottery style drawings on the Cravebox website. The contents of each shipment are selected by a team of expert Curators who scour the market for products and accept submissions from brands for products that will delight the Cravebox Membership. Brands can participate in the David’s Bridal program emailing DavidsCurators@Cravebox.com; Consumers can join Cravebox community by going to Cravebox.com and clicking on JOIN. Headquartered in Denver, CO, Cravebox covers products in a wide range of categories including Health & Wellness; Entertainment; Cooking, Baking & Grilling; Hobbies, Pets & Recreation; Beauty & Skincare; Kids, Baby & Family; and Home Cleaning & Organization.
About David’s Bridal
With more than 60 years of experience dressing women of all ages for life’s special occasions, David’s Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David’s Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David’s Bridal, visit www.davidsbridal.com.