Last updated on April 16, 2014 at 21:24 EDT

WestJet introduces redesigned self-serve tools

June 20, 2012

Airline enhances guest experience with new web, mobile and kiosk

CALGARY, June 20, 2012 /CNW/ – WestJet today unveiled a fresh new look
and feel when checking in for flights on westjet.com, by mobile phone or at a WestJet kiosk. In addition to a redesign, new
features will allow WestJet guests to do more as part of their check-in

Starting today, guests will be able to use the following new features on
the airline’s web, mobile and kiosk check-in platforms:

        --  Pay excess baggage fees as part of mobile and web check in
            (this feature is already available on WestJet kiosks)
        --  Move to an earlier flight, on select routes, based on
        --  Re-enter the check-in process to reprint boarding passes and
            change baggage information
        --  Print boarding passes and baggage tags in a single transaction
            at select airports where self-serve bag-tagging is available

“We’re pleased to unveil these new applications as part of WestJet’s
commitment to a remarkable guest experience,” said Bob Cummings,
WestJet Executive Vice-President, Sales, Marketing and Guest
Experience. “These applications offer big improvements to the check-in
flow, as well as increased kiosk usability, which is a benefit to both
our guests and WestJetters in our airports. We believe that as demand
grows for guests to customize their travel to suit their needs, so too
will the number of guests using our self-service options.”

The airline encourages guests to use these self-serve options, creating
an enhanced experience at the airport where WestJet guests will only
have to drop off any checked baggage and proceed to their gate. As
always, smiling WestJetters will continue to welcome guests at WestJet
ticket counters for guests who wish to complete their check-in at the

Introducing self-service tools has been an important part of WestJet’s
history. In 2010, WestJet unveiled self-serve bag-tagging in major
Canadian airports. Three years earlier, WestJet was the first airline
in North America to launch the electronic boarding pass.

“Convenience is an important part of the value proposition to
travellers. As part of our airline’s evolution, WestJet is striving to
lead the way when it comes to easy-to-use self-service options,”
concluded Bob Cummings. “In great numbers, WestJet guests check in
online or via their mobile device, email or print their own boarding
passes, and tag their own bags at the airport. This successful
implementation further demonstrates our commitment to building
capabilities that will provide additional self-service opportunities to
enhance the travel experience of our guests.” 

About WestJet

WestJet is Canada’s preferred airline, offering scheduled service
throughout its 76-city North American and Caribbean network. Inducted
into Canada’s Most Admired Corporate Cultures Hall of Fame and named
one of Canada’s best employers, WestJet pioneered low-cost flying in
Canada. WestJet offers increased legroom and leather seats on its
modern fleet of 98 Boeing Next-Generation 737 aircraft. With future
confirmed deliveries for an additional 37 aircraft through 2018,
WestJet strives to be one of the five most successful international
airlines in the world.

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Source: PR Newswire