Thom Beers’ Original Productions Entertainment Networks Announces Integrated Marketing Department
BURBANK, Calif., June 27, 2012 /PRNewswire/ — Moving quickly since the announcement of Thom Beers’ Original Productions Entertainment Networks (6/14/12), Senior Vice President Gayle Gilman has announced promotion and marketing expert Tammy Billings as Vice President of Integrated Marketing. Billings will be responsible for bringing national advertisers and their agencies to market their brands through more than 14 Original Productions’ series currently on major cable television networks.
“Tammy Billings signed her first brand integration deal the second day on the job,” reports Gilman. “She is the powerhouse who brought The Coleman Company to our new series currently in production for National Geographic Channel, ‘Are You Tougher Than A Boy Scout?’”
“Original Productions’ male-dominated viewing audiences provide an exceptional packaging opportunity across the board for major brands ready to target their reach through a combination of paid product integrations, barter and cross promotions,” said Philip D. Segal, Original Productions President and Executive Producer who is overseeing the OP Entertainment Networks. Mega hits from OP include an over performing male demographic (18-49, 25-54) series such as “Deadliest Catch” and “Bering Sea Gold” on Discovery, “Ax Men” and “Ice Road Truckers” on History, and A&E’s “Storage Wars” and “Storage Wars: Texas.” National Geographic Channel’s “Wild Justice” and the upcoming July 4th premiere of “America’s Lost Treasures” are also Original Productions’ major shows.
Tammy Billings joins the OP Entertainment Networks team as Vice President Integrated Marketing from sbe Restaurant Group, where she was Vice President of Marketing at the largest hospitality provider in Los Angeles. While at sbe, she was responsible for multi-channel marketing and brand management for more than 30 venues. Billings was also Director of Sales and Marketing for Westfield, LLC, one of the world’s largest retail shopping center operators.
Prior to Westfield, Billings was the Director of Marketing at Anschutz Entertainment Group’s (AEG) L.A. Live, overseeing the launch and digital strategy of a world-famous entertainment destination. She is a native of Southern California and a cum laude graduate of California State University Los Angeles with a Bachelor of Science degree in Business Administration Marketing.
Original Productions, a FremantleMedia Company
Founded by Thom Beers, Original Productions produces authentic non-fiction programming featuring everyday heroes in extraordinary situations including the Emmy® Award Winning Deadliest Catch, Bering Sea Gold, Ice Road Truckers, Ax Men, Wild Justice, Storage Wars, Storage Wars: Texas and Black Gold. Beers’ steadfast focus on top-notch storytelling with engaging personalities in high risk circumstances has produced more than 1,400 hours of original programming. www.originalproductions.com/www.fremantlemedia.com
SOURCE Thom Beers’ Original Productions