Fans of Ford’s ‘Random Acts of Fusion’ Unlock the Latest Details in Breakthrough Transmedia Program
DEARBORN, Mich., July 10, 2012 /PRNewswire/ –
- Fans of Ford’s “Random Acts of Fusion” worked together to unlock the latest details in the new transmedia marketing program for the all-new Ford Fusion, including the national debut of the first Fusion broadcast spot that airs tonight on FOX (http://youtu.be/U_tCAbRb7QQ)
- Celebrity personalities Joel McHale and Kate Micucci have been revealed as the latest talent to join Ryan Seacrest and guide consumers through the entertaining and interactive journey of Random Acts of Fusion
- Random Acts of Fusion is aimed at introducing the all-new Fusion to millions before it hits showrooms this fall; consumers around the country can get involved in this breakthrough program at www.RandomActsofFusion.com
With the help of fans of the new Ford Fusion, Ford Motor Company (NYSE: F) announces that celebrity personalities Joel McHale and Kate Micucci will join Ryan Seacrest in the new, social consumer program “Random Acts of Fusion.” The full story is revealed tonight during a national broadcast spot on FOX.
Ford first revealed Random Acts of Fusion just two weeks ago with a video message from Seacrest giving consumers a clue to team up to find out how they could get the chance to experience the all-new Ford Fusion first. Through online videos, fans solved the first puzzle revealing the exciting additions of new celebrity personalities, the first unique consumer experiences and how they could get involved.
“The new Fusion is a transformational vehicle and we wanted to give consumers the opportunity to be part of this transformation through the unexpected experiences and entertainment provided by Random Acts of Fusion,” said Crystal Worthem, manager, Ford Brand Content & Alliances. “Over the next few months, we are giving fans a never-been-done-before experience by combining social media, entertainment and unexpected events that will allow them to interact with Fusion all across the country.”
Using transmedia storytelling, Ford is reaching out to consumers with the new Fusion every day. Through this innovative approach, countless people will have an opportunity to take part in once-in-a-lifetime experiences with the Fusion before it even arrives in dealer showrooms.
Consumers who follow Random Acts of Fusion will have the chance to experience something unique through daily storytelling, contests, and local market events that – just like the all-new Fusion – will deliver something unexpected. Consumers can get in on the act by following Fusion at www.RandomActsofFusion.com.
Unlike any other program before, Random Acts of Fusion will play out over time through a story arc across a variety of media channels that will be driven by digital and experiential platforms while also including radio, broadcast and social media. The first national broadcast spot will air tonight on FOX and can be seen here: (http://youtu.be/U_tCAbRb7QQ).
The market leader in immersive, participatory and cross-platform entertainment experiences, 42 Entertainment, in partnership with Team Detroit, will play an integral role in developing Random Acts of Fusion. The program runs through October.
The all-new Ford Fusion
With its sleek new design, the new Ford Fusion brings alive the next generation of more expressive vehicles from Ford.
In addition to its fresh face, Fusion offers the broadest selection of fuel-efficient powertrains in the midsize car segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost® four-cylinder engines, a normally aspirated four-cylinder engine, front-wheel-drive and all-wheel-drive applications, and a choice between automatic and manually shifted six-speed transmissions.
On sale this fall, Fusion offers consumers seven must-have technologies including a Lane-Keeping System, adaptive cruise control, active park assist and MyFord Touch®.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
SOURCE Ford Motor Company