CRAILAR.com launches, sets stage for Naturally Advanced Technologies’ introduction of CRAiLAR Flax Fiber to worldwide consumers
VICTORIA, B.C. and Portland, Ore, July 12, 2012 /PRNewswire/ – Naturally Advanced Technologies Inc. (“NAT” or the “Company”) (TSXV: NAT) (OTCBB: NADVF), which produces and
markets CRAiLAR® Flax Fiber, is a member of the TSX Venture 50, and
touts clients including HanesBrands, Georgia-Pacific, Levi Strauss and
Company, and Target, has launched its newly-created principal web
property, Crailar.com. The site moves the Company’s external brand focus toward its featured
product, CRAiLAR Flax Fiber, and aims to speak to consumers, growers,
partner brands, and investors.
“As we say on our new homepage and I have believed since joining the
Company – CRAiLAR Flax Fiber will revolutionize the textile industry
and we have heard that supported by some of the finest yarn doctors and
brands in the industry,” said Ken Barker, chief executive officer of
NAT. “There is not another natural fiber on the market that can compete
with it in terms of its combined feel, performance and ease on the
environment. I invite anyone to challenge CRAiLAR in terms of water
usage, chemical usage, and stress on the farmland upon which we grow.
The new look and feel at Crailar.com is our stage to tell this
Portland, Ore.-based Sticky Co., a multi-disciplinary design studio with a focus on interactive and
motion media, executed the creative on the project.
“We aimed to raise the stakes for the future of NAT as a company, and
for CRAiLAR Flax as a future household name,” said Jay Nalbach, chief
marketing officer of NAT. “The team at Sticky could not have been a
better partner in helping us to make that happen.”
Working with NAT, Sticky Co. utilized the CRAiLAR logo developed by
brand expert Peter Moore, as core component around which the site would
eventually be wrapped. Moore is the father of the iconic Air Jordan
brand and member of NAT’s board of directors. From there, the team
incorporated original photography taken at NAT flax fields in South
Carolina and Oregon, original illustrations inspired by botanical
textbooks, and deft copywriting that tells the CRAiLAR story frankly
and honestly. The site reflects NAT’s goal to establish a brand
reputation for its groundbreaking CRAiLAR Flax and the global partners
that use it in their products.
Long in development with HanesBrands, which released a limited batch of
socks containing the fiber for Earth Day earlier this year,
Georgia-Pacific and Brilliant Global Knitwear, which anticipate
products in the near future, NAT will establish a global brand identity
and strategy with all partner brands. The Company is in evaluation and
development agreements with Levi Strauss & Co., Cintas, Carhartt,
Ashland, Target and PVH Corp.
About Naturally Advanced Technologies Inc.
Naturally Advanced Technologies Inc., through its wholly owned
subsidiary, CRAiLAR® Fiber Technologies Inc., has developed proprietary
technologies for production of bast fibers, cellulose pulp, and their
resulting by-products in collaboration with Canada’s National Research
Council. It’s renewable and environmentally sustainable biomass
resources from flax, hemp and other bast fibers offer cost-effective
and environmentally sustainable processing and production, along with
increased performance characteristics for use in textile, industrial,
energy, medical and composite material applications. The Company was
founded in 1998 as a provider of environmentally friendly, socially
responsible clothing. For more information, visit www.naturallyadvanced.com.
Neither the TSX Venture Exchange Inc. nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
Forward-Looking Statement DisclaimerThis news release includes certain statements that may be deemed
“forward-looking statements”. All statements in this news release,
other than statements of historical facts, are forward-looking
statements. Forward-looking statements or information are subject to a
variety of risks and uncertainties which could cause actual events or
results to differ from those reflected in the forward-looking
statements or information and including, without limitation, risks and
uncertainties relating to: any market interruptions that may delay the
trading of NAT’s shares, technological and operational challenges,
needs for additional capital, changes in consumer preferences, market
acceptance and technological changes, dependence on manufacturing and
material supplies providers, international operations, competition,
regulatory restrictions and the loss of key employees. In addition,
NAT’s business and operations are subject to the risks set forth in its
most recent Form 10-K, Form 10-Q and other SEC filings which are
available through EDGAR at www.sec.gov. These are among the primary risks we foresee at the present time. NAT
assumes no obligation to update the forward-looking statements.
SOURCE Naturally Advanced Technologies Inc.