Last updated on April 24, 2014 at 21:24 EDT

Twitter Takes to the Skies as Thomson Airways Becomes the World’s First Airline to Name a Dreamliner Plane Via Crowd Sourcing

July 23, 2012

LONDON, July 23, 2012 /PRNewswire/ –

Thomson reveals #nameourplane campaign, giving the public the chance to name

the state-of-the-art aircraft and win a flight on board

Thomson Airways [http://flights.thomson.co.uk/en/index.html ] announced today that it
will become the world’s first airline to give the public the chance to name one of its new
Boeing 787 Dreamliners [http://dreamliner.thomson.co.uk ] using Twitter.

Holidaymakers should keep their eyes peeled as Thomson Airways has added #nameourplane
onto the side of one of their 737 aircrafts so that consumers can tweet an image or the
location of where they spotted the hashtag, along with their reasons why they should get
to name the new 787 Dreamliner. Those who don’t get a glimpse of the hashtagged 737 can
still tweet their suggested name.

Chris Browne, Managing Director of Thomson Airways, comments: “The arrival of the 787
Dreamliners will be an exciting time for Thomson Airways and our customers. It was only
fitting to name one of these revolutionary aircraft in an equally innovative way.

We’re delighted to be the first UK airline to fly the 787 Dreamliner. We feel that
this is the perfect way to give something back to our customers and make one of them a
part of our history as we celebrate our 50th anniversary.

Not only will the winner choose the name of our state-of-the-art aircraft, but they
will also win a flight on-board where they can enjoy a host of ground-breaking features
designed to make their in-flight experience more enjoyable.”

Entrants will have just 140 characters (including the hashtag) to make their case with
any original twitpics of the tagged plane given special consideration. The winning
applicant will be chosen by a panel of judges including: Chris Browne, Managing Director
of Thomson Airways, Todd Nelp, Vice President of Sales for Europe, Boeing Commercial
Airplanes and Captain Stuart Gruber, Thomson Airways’ Head of Training and the 787 test

Thomson Airways will operate the Dreamliner from four regional airports from 1st May
2013 – Manchester, London Gatwick, Glasgow and East Midlands, giving holiday makers across
the UK the chance to experience the health and well-being benefits the aircraft has to
offer. Beginning with long-haul routes to Mexico and Florida, plans are in development to
take advantage of the potential reach of the aircraft in the future.

Click on the links to see some images:

http://bit.ly/MDKXsf, http://bit.ly/MVUh4D, http://bit.ly/LIDXc8

SOURCE Thomson

Source: PR Newswire