Nordic Gains for UK Electric Vehicle Charging Company
LONDON, July 26, 2012 /PRNewswire/ –
POD Point builds smart energy stronghold in Scandinavia
Electric vehicle charging software and hardware specialist POD Point (
http://www.pod-point.com) has announced its expansion into Scandinavian territories
through a series of strategic partnerships with energy and electricity supply companies
and automotive manufacturers.
Partnerships with utility company Nord-Trondelag Elektrisitetsverk AS (NTE),
electrical supply company Proxll AS, and Nissan dealerships across the Nordic countries,
mean POD Point is now supplying hardware and software to Europe’s most advanced electric
vehicle markets – Sweden, Norway, and Denmark.
POD Point CEO Erik Fairbairn: “Nordic countries were early and rapid adopters of
electric and hybrid vehicles, and these territories represent a huge opportunity for
companies who enter partnerships with energy companies and transport infrastructure
The revenue from electric vehicle charging equipment sales in Europe is expected to
reach $1.3 billion by 2020, according to a recent report from Pike Research which
highlighted the diversity of EV charging markets in Europe. The report also pointed
towards the need for back office systems to simplify billing for EV charging services and
provide a user-friendly interface for EV drivers.
Erik Fairbairn commented: “The market is currently dominated by a handful of hardware
providers, each with their own proprietary back office systems and software. This model is
not sustainable – customers will expect interoperability and choice of software
independent of charge point hardware. POD Point is leading the industry closer to that
POD Point’s partnership with NTE includes Open Charge Point Protocol (OCPP) software,
which connects charging stations and central systems from different vendors. Developed by
E-Laad in the Netherlands, the OCPP platform is fast becoming the European industry
standard (see http://www.pod-point.com/software).
The company is expecting strong sales growth as the recommended charge point supplier
for Toyota Europe which is launching the plug-in Prius in multiple European countries
later this year.
Erik Fairbairn added: “We are seeing strong growth from Europe. Sales of our home
charging products are increasing as new electric cars and plug in hybrids are introduced,
and our strong partnerships with car manufacturers and energy companies will ensure our
leadership position as infrastructure is rolled out.”
About POD Point:
POD Point is the recommended charge point supplier of Toyota Europe for the plug-in
Prius, which is launching in multiple European countries later this year.
POD Point already supplies Nissan dealerships in several wave 1 markets across Europe.
POD Point has agreements with Norwegian energy supplier Nord-Trondelag
Elektrisitetsverk AS (NTE), and electrical supply company Proxll AS which operates in
Norway, Sweden and the Baltic states.
POD Point supplies hardware and software to Danish electric mobility operator Clever,
which is running Europe’s largest and longest real-world EV driving test, involving 2,400
drivers over 2 years and is collecting data about driving patterns, intelligent charging
and the influence of electric vehicles on the energy net.
1. Pike Research: Electric Vehicle Charging Equipment in Europe. Available at
SOURCE POD Point