Kia Motors America Begins Second Half Of 2012 With Best-Ever July Sales
IRVINE, Calif., Aug. 1, 2012 /PRNewswire/ — Kia Motors America’s (KMA) record-setting momentum and growth continued last month with best-ever July sales of 48,074 units, a 5.6-percent increase over the same period last year. Kia’s streak of consecutive year-over-year sales records now extends to a remarkable 23 months as the brand marches into the third quarter of 2012 well ahead of last year’s all-time annual sales record pace. KMA’s year-to-date sales are up 15.9 percent over 2011 due in large part to strong retail sales performances by the U.S.-built Sorento CUV and Optima midsize sedan*, as well as the popular Soul urban passenger vehicle.
The high-volume month of July also witnessed the Optima and Soul gain recognition as two of the most appealing vehicles amongst new car buyers in J.D. Power and Associates’ Automotive Performance, Execution and Layout (APEAL) Study.
“The story of Kia’s extraordinary growth continues, and after capturing our 23(rd) straight monthly sales record, it is that of a brand which is moving forward on all fronts with significant strides in satisfying customers and building owner loyalty,” said Byung Mo Ahn, group president and CEO of KMA and KMMG. “Our model line is designed to meet and exceed the high expectations of discerning car buyers who want quality and tremendous value in one package, as evidenced by our latest accolades from two major J.D. Power and Associates’ studies – IQS and APEAL. And with a number of fresh products coming in the year ahead, we are confident that Kia will continue to attract new customers to our showrooms going forward.”
Kia’s Unprecedented Growth
Kia Motors is one of the world’s fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality(2) and the industry’s highest brand loyalty ranking(3). Kia’s U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds two of the company’s best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan*. Kia’s value and technology-laden lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the “Official Automotive Partner” of the NBA and LPGA. In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.
MONTH OF JULY YEAR-TO-DATE ------------- ------------ Model 2012 2011 2012 2011 ----- Rio 3,646 1,011 26,042 12,944 Spectra - - - 1 Forte 6,216 7,560 47,016 50,582 Optima 13,317 6,772 86,475 43,389 Amanti - - - 1 Sportage 3,606 3,933 24,188 29,302 Sorento 10,045 13,262 67,569 75,040 Sedona 1,181 2,825 11,793 13,831 Rondo - - - 44 Borrego - 10 - 356 Soul 10,063 10,131 73,698 65,118 Total 48,074 45,504 336,781 290,608
(*) The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.
(1) Based on 5-year cumulative growth between 12-month retail sales for periods ending June 2007 and June 2012 of all U.S. automotive brands.
(2) Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
(3) Source: Experian Automotive Q2 2011 market analysis.
SOURCE Kia Motors America