Volkswagen Executive Vice President To Share Insights On Growth Strategy And New Marketing Campaign
LOS ANGELES, Aug. 15, 2012 /PRNewswire/ — On August 21, Motor Press Guild (MPG), the largest automotive media association in North America, will host its August meeting at The Proud Bird Restaurant in Los Angeles with guest speaker Tim Mahoney, Executive Vice President and Chief Product and Marketing Officer of Volkswagen of America.
Volkswagen of America has experienced tremendous growth in the U.S. market, reporting the best July since 1973 with a 27.3 percent sales increase and a 34.1 percent increase year-to-date, keeping it on track to achieve double-digit growth once again in 2012. With $4 billion invested and a goal of 800,000 units by 2018, Mahoney will detail the impact the brand has had across the country and specifically in California. Mahoney will also announce a major shift in its advertising theme that will take the company past its “Fahrvergnugen” and “Das Auto” German branding, into a decidedly American theme scheduled to begin this fall.
“With VW in competition with both Toyota and GM for the global sales crown, it will be interesting to learn first-hand some of the plans for achieving its aggressive growth goals in North America,” said Laura Burstein, president, Motor Press Guild.
Tim Mahoney joined Volkswagen in May of 2011 and is responsible for the strategic alignment of the brand’s product planning and marketing efforts in the United States. Prior to joining Volkswagen, Mahoney was Senior Vice President and Chief Marketing Officer for Subaru of America where he led and managed the Subaru brand in the U.S. market.
Who: Motor Press Guild
What: August Luncheon
When: Tuesday, August 21, 2012, 11:30 a.m.
Where: The Proud Bird Restaurant, 11022 Aviation Blvd., Los Angeles, CA 90045
The Los Angeles-based Motor Press Guild (MPG) is the largest automotive media association in North America with more than 800 members. This non-profit trade guild is dedicated to promoting professionalism in automotive journalism through education and information exchange. Members include journalists from print, broadcast, and online outlets as well as public relations representatives, consumer groups and governmental bodies tied to the automotive industry. The organization hosts regular meetings featuring key figureheads in the auto industry and is widely recognized for its annual Dean Batchelor Award program and annual industry MPG Track Day.
For more information on the Motor Press Guild, please visit www.MotorPressGuild.org, the MPG Facebook page or Twitter @MotorPressGuild. For media inquiries please contact MPG Publicity Chair Brendan Flynn at 310-444-1850 or firstname.lastname@example.org.
SOURCE Motor Press Guild