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Last updated on April 16, 2014 at 10:52 EDT

Jaguar Reveals All Wheel Drive XJ with August Snowstorm at New York City’s High Line Park

August 16, 2012

MAHWAH, N.J., Aug. 16, 2012 /PRNewswire/ —

At A Glance:

  • Jaguar makes global reveal of new Jaguar XJ 3.0 All Wheel Drive model during New York City August snowstorm
  • Jaguar transforms U.S. lineup with addition of Instinctive All Wheel Drive(TM) and fuel efficient V6 engines to be available in MY13 Jaguar XF and XJ luxury sedans
  • To celebrate Jaguar’s ALL Wheel Drive technology New Yorkers are invited to enjoy the three-day Jaguar CHILL NY experience, featuring complimentary ice skating, refreshments and appearances by Two-Time Olympian and World Bronze Medalist figure skater Johnny Weir and former NY Rangers Chris and Peter Ferraro
  • 30 Rock Stars Tracy Morgan and Jane Krakowski join Johnny Weir for opening Jaguar’s CHILL NY winter oasis in New York City

Today, in unexpected snowy weather, Jaguar announced that its 2013 model year XJ and XF sedans will now have Instinctive All Wheel Drive(TM) to help drivers safely navigate through bad weather conditions*. In combination with new fuel efficient V6 engines, the new AWD features will support the expansion of Jaguar’s presence in the luxury sedan market within the United States.

(Photo: http://photos.prnewswire.com/prnh/20120816/CL58104 )

To celebrate the announcement, stars Jane Krakowski and Tracy Morgan joined Jaguar Cars to officially open CHILL NY - a unique “winter in summer” experience in Manhattan. A wonderland of ice and snow housed in a larger than life snow globe, Jaguar’s CHILL NY showcases the brand’s latest all wheel drive models and offers complimentary ice skating, entertainment and cool treats for consumers. Two-Time Olympian and World Bronze Medalist figure skater Johnny Weir will be on-site for an appearance on Friday, August 17 from 2:00PM – 4:00PM EDT and former NY Rangers, Chris and Peter Ferraro will be on site for hockey tutorials on Saturday, August 18 from 12:00 PM- 2:00 PM EDT.

“We created the Jaguar CHILL NY experience at the High Line Park not only to provide a unique experience for consumers, but also to display the latest All Wheel Drive and V6 capabilities of our renowned XJ and XF 2013 models,” said David Pryor, Brand Vice President, Jaguar North America. “Bad weather can strike at any time, and these new technologies give a new level of confidence to the luxurious, first-class experience which defines Jaguar vehicles.”

An active torque-management system, Jaguar AWD uses a performance-oriented rear-drive bias which can shift power to the front wheels to either pre-empt or counter wheel slip. Jaguar’s AWD employs an active power transfer control technology that adds the benefit of enhanced all-season traction while retaining the sporty agility and steering feel of the rear-wheel drive versions. The AWD system is paired with a new supercharged 340 horsepower 3-liter V6 engine.

“The additional choices of V6 engines and All Wheel Drive to our Jaguar luxury sedan lineup is massively important to the brand’s business potential here in the United States,” said Andy Goss, President Jaguar Land Rover North America. ” In the northern half of the United States more than 80% of our competitors’ luxury sedan sales are All Wheel Drive equipped and more than 90% have either All Wheel Drive or V6 power. With V6 power and All Wheel Drive alongside our high-performance V8 Rear Wheel Drive models, Jaguar will now be competing in luxury market marketplace that is up to 10 times larger and will transform the relevance of this iconic brand in the U.S.”

Jaguar engineers spent 18 months testing the new all-wheel drive system in a variety of conditions, including the frozen lakes and split friction coefficient surfaces of the Jaguar Land Rover development facility in northern Sweden.

Jaguar’s CHILL NY is open and free to consumers from Thursday, August 16 from 3:00 PM – 8:00 PM EDT; Friday, August 17 from 12:00 PM – 8:00 PM EDT; and Saturday, August 18 from 12:00 PM – 5:00 PM at New York City’s High Line Park in the Meatpacking District. For more information on Jaguar CHILL NY and a detailed programming schedule, please visit http://jaguarusa.com/chill-ny.

*These driver assistance features supplement safe driving habits. The performance of described vehicle technologies are influenced by a multitude intervening factors and driving conditions and cannot defy the laws of physics. These features are not a substitute for the exercise of due care and sound judgment. Please consult your owner’s manual or your local authorized retailer for more details. Always remember to buckle up.

About Jaguar
Jaguar Cars Limited is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company’s vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today’s Jaguar lineup consists of the XJ luxury sedan, XF sports sedan and the XK coupe and convertible sports cars. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.

About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British car brands that are designed, engineered and manufactured in the United Kingdom. Jaguar Cars Limited, founded in 1922, is one of the world’s premier manufacturers of luxury sedans and sports cars. Since 1948, Land Rover has been manufacturing authentic 4x4s that define “breadth of capability” in their segments. Jaguar manufactures all their cars exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover models are built in the United Kingdom at the Solihull and Halewood plants. Land Rover exports to 169 countries and Jaguar exports to 63 countries, with global sales for both brands exceeding 240,000 vehicles annually. The Jaguar Land Rover business employs 16,000 people in United Kingdom, including 3,500 engineers at two product development centers.

Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets. Information about Jaguar North America products is available to consumers via the Internet at www.jaguarusa.com.

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SOURCE Jaguar North America


Source: PR Newswire