Lawrence, Kansas Nissan Dealership Excited for Future Consumer Dealership Experience
LAWRENCE, Kan., Aug. 22, 2012 /PRNewswire-iReach/ — Briggs Nissan Lawrence, a Nissan dealership in Lawrence, is excited about the new direction that Nissan is taking with their dealership experience. Just recently, Nissan unveiled a new interface on their official website thanks to Microsoft Kinect and their Natural User Interface (NUI). This interface was unveiled earlier this week and is being embedded for the first time on the soon to be released 2013 Nissan Pathfinder.
It’s no secret that car consumers go to the internet to conduct research on new vehicles and Nissan is planning on tapping into that as they’re looking to offer consumers the option to explore vehicles firsthand, without having to go to vehicle showrooms.
Jon Brancheau, Nissan North America’s VP of Marketing, talked about how the use of this new interface will be game-changing for Nissan consumers, stating that, “‘Kicking the tires’ is a critical step in a consumer’s car buying process. People want to see the cars first. It’s a visceral thing. See it. Touch it. Drive it. But what happens if the dealer doesn’t have that “dream car” on the lot, or that car has not been produced yet? How many sales are left on the table when they can’t put their customer in the desired car, and make the critical physical connection to close the deal?”
In this specific instance, Nissan enthusiasts will be able to get a look at the 2013 Nissan Pathfinder, which is set to be released this fall, and get a firsthand look at several aspects of Nissan’s new vehicle, including; interior upholstery, entertainment system, the exterior and much more!
Briggs Nissan Lawrence sells a wide-range of new Nissan vehicles in Lawrence, including the 2012 Nissan Pathfinder in Lawrence as well as the rest of the Nissan family. For more information, call us at (785) 856-7105 or visit our website at www.briggsnissanlawrence.com.
Media Contact: Eric Giroux Briggs Nissan Lawrence, (785)856-8889, firstname.lastname@example.org
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SOURCE Briggs Nissan Lawrence