Study Shows Tompkins County NY Residents Still Rely on Local Yellow Pages
A recent study initiated by Haines Publishing shows that 63% of residents in Tompkins County use the print yellow pages first when looking for local business information.
Tompkins County, NY (PRWEB) September 02, 2012
A recent study shows that 63% of residents in Tompkins County use the print yellow pages first when looking for local business information.
Residents were asked if they used their local yellow pages or the internet first when searching for a local business. The study showed 59% used the yellow pages first in Dryden, 60% in Freeville, 72% in Groton, 88% in Locke, 38% in Brooktondale, 60% in Ithaca, 60% in Lansing, 53% in Trumansburg and 86% in Newfield.
Overall the study revealed 63% use the yellow pages first, 37% use the internet first, 95% use both, 5% use the internet only and 25% do not have internet access at home.
“These studies confirm what those of us in the yellow page industry already know — yellow pages remain an important consumer resource alongside the internet,” said Terry Pacelli, Vice President of Haines Publishing, Inc. “People are using their local print yellow pages to find local businesses.”
The study, conducted by ITM Marketing (Coshocton, OH) in August 2012, was initiated by Haines Publishing, Inc.
Based in North Canton, Ohio, Haines Publishing, Inc. produces and distributes more than one million telephone directories across central Ohio and New York. The company specializes in print, internet & mobile advertising. The company website is http://www.yellowone.com. Haines Publishing is a subsidiary of Haines & Company, Inc., publisher of the Criss+Cross Directories since 1932.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/9/prweb9859260.htm