SpeakerCraft SYNERGi Wireless Music System
INDIANAPOLIS, Sept. 5, 2012 /PRNewswire/ — CEDIA EXPO — An all-new SpeakerCraft SYNERGi Wireless Whole House Music System was introduced today at the 2012 CEDIA Show. The product line marks the company’s latest entry into the rapidly growing wireless audio market and represents a strategic move by SpeakerCraft to support their installing dealers who are focused on existing homes.
The simplicity of implementation coupled with the variety of application possibilities makes SpeakerCraft SYNERGi a “must have” for residential systems contractors. The system was designed from the ground up to be the leading edge of a no-new-wires retrofit solution for integrators.
“Because whole house audio has usually been associated with complicated and messy installations, it was off limits for many customers who now can experience what so many homeowners have enjoyed for the last twenty years,” said Keith Marshall from SpeakerCraft.
SpeakerCraft SYNERGi creates new sales and marketing opportunities for dealers. With jobs shifting from new homes to existing homes over the last four years, it has been difficult for dealers to present, let alone sell, hard-wired multiroom systems due to the increased labor cost and inconvenience to the client.
For dealers, SpeakerCraft SYNERGi means reducing retrofit implementation times from days to a matter of hours, depending on the number of rooms. This means two things for dealers, a new sales and marketing opportunity and greatly increased productivity for field crews.
For end-users, they can now have a whole house music system without the hassle, mess and expense of a hard-wired multi-room installation. They can save on the high cost of retro wiring plus get the job completed more quickly.
Combined, these factors make a SpeakerCraft wireless multiroom music system much more accessible to the music enthusiast and an easier sale for installing dealers.
Each SpeakerCraft SYNERGi transmitter provides quality audio to as many as eight receivers per transmitter. The transmitter can accept inputs from four sources. And, it has three stereo analog line level 3.5 audio inputs with the fourth input switchable between 3.5mm analog and digital optical PCM audio sources. The transmitter can manage four sources simultaneously to create a four source by eight-zone multi-room system.
“The system adheres to the SpeakerCraft brand pedigree of quality audio,” Marshall added. “In addition to a long list of wireless benefits, we created this new line with the same attention to sound performance that’s guided our loudspeaker development process for the last two decades.” A high-quality 35 watt x 2 channel digital amplifier featuring Texas Instruments’ Equibit(TM) technology is built into the SpeakerCraft SYNERGi Receiver. The receiver’s amp rivals the output of quality AVRs thanks to the TI Equibit chipset. As a result, SpeakerCraft SYNERGi can drive a wide range of loudspeakers to high levels with amazing clarity and dynamic range.
In addition, the amplified receiver is Bluetooth® enabled and allows you to stream music from Bluetooth capable smartphone, tablets and computers. This is very huge because there’s a big shift away from docks to devices using Bluetooth.
The design of the amplified receiver allows for flexibility of placement. In addition to table top or shelf placement the receiver can be installed behind a wall-mounted TV and used as a utility amplifier to get better quality sound from a TV. It can also be connected to any powered subwoofer via the 3.5mm for mono sum output. The many applications for SpeakerCraft SYNERGi include wireless multi-room/multi-zone audio; wireless stereo speakers; wireless surround speakers; flat panel TV audio amp; wireless subwoofer for home theater; and computer/video game/mp3 players.
With new home construction at an all-time low, residential integrators have turned to retrofit as a key area of growth. As much as 63% of dealer’s 2010 revenue was from retrofit and remodel installs, according to the 2011 CEDIA Member Benchmarking survey. Clearly moving up and major permanent upgrades are no longer the drivers of installation revenue they once were. Plus the familiarity of Wi-Fi has made previous concerns about wireless quality a non-issue in the minds of the great majority of consumers. The SpeakerCraft SYNERGi Wireless Music System is the perfect answer to the needs of today’s dealer and the desire of customers.
There is a SpeakerCraft SYNERGi demo kit designed for dealers to use so they can present the benefits of wireless in the field or the in their showroom. “Our priority at SpeakerCraft is to support our integrator partners with effective merchandising and demo tools. With our Music in Minutes(TM) demo kit, SpeakerCraft dealers will be able to present an active demo,” added Marshall.
The SpeakerCraft SYNERGi Transmitter and Amplified Receiver, with included remotes are supplied a remote will have a MSRP of $680. Additional amplified receivers will be priced at a MSRP of $430. The SpeakerCraft SYNERGi Wireless Music System will be on display at the CEDIA Show. The product will be available to ship in Q1 2013.
SpeakerCraft, LLC has built an internationally-recognized brand of architectural loudspeakers and electronics. The company is a leader in the residential custom-installation industry and attributes this to its dedicated customer service support programs that ensure smooth and trouble-free business operations. SpeakerCraft, LLC is a wholly-owned subsidiary of Nortek, Inc.
For further information about SpeakerCraft and its product lines, contact Ken Furst at firstname.lastname@example.org or (973) 655-0260. For more information, go to speakercraft.com or call us toll-free at 800.448.0976.