Award-Nominated New York City Designer Susan Hengst Launches Unique Science-Inspired “No Such Creature Dress” For 2012 Fall Fashion Season
NEW YORK, Sept. 10, 2012 /PRNewswire-iReach/ — HENGST– New York City Fashion Designer Susan Hengst, who was recently nominated for the National Design Award in fashion from the Cooper Hewitt Smithsonian Museum is proud to announce the launch of her limited edition “No Such Creature” silk print dress, in time for the 2012 New York Fashion Week. Printed in North Carolina and made in New York City, the “No Such Creature” dress is available in two versions, including a maxi-dress with pagoda sleeves. It can be purchased exclusively at the Hengst Boutique at 70 East 1(st) Street in Manhattan and online on hengstnyc.com.
The New York City-based Hengst drew her inspiration for her “No Such Creature” dress design from the work of Israeli scientist Daniel Shetchman, who was awarded the 2011 Nobel Prize in Chemistry for his discovery of Quasi-crystals with their 10-fold symmetry. Hengst was inspired to create the stunning new print based on the luminous attributes of these quasi-crystals. Her bold new design was printed on silk cotton voile to reflect the luminosity of the crystals.
Just as Schetchman faced the scepticism of his fellow scientists for years prior to his discovery, the emerging NYC designer Hengst faced many obstacles in order to bring her vision to print for “No Such Creature.” Notably, the intricacy of the design itself and the difficulty in creating the work using her chosen fabric of silk cotton voile led the designer to explore the craftsmanship of printers as far away as South Korea, only to learn that the process she needed for the work would be virtually impossible. “They told me that it simply couldn’t be done,” said Hengst.
Persevering, the designer eventually found a small printing mill in North Carolina known for its experimental print processing techniques. This innovation in silk printing ultimately enabled her “No Such Creature” dress to come to life. For further information about these dresses and the upcoming season, please call 212 375-1549 or email to: firstname.lastname@example.org.
About the Hengst Collection
The Hengst collection, created by New York City Fashion Designer Susan Hengst, who was recently nominated for the National Design Award in fashion from the Cooper Hewitt Smithsonian Museum, is a collection of dresses, jump suits, coats and jackets, including both tops and bottoms, as well as signature pieces. Hengst is known for its luxurious fabrics, strong design viewpoint and perfected construction. The inspiration for each season is immersed in the clothing, telling a story to its customer; the modern woman. The Hengst line is often described as “effortless elegance” while infused with a heavy dose of glamour.
Media Contact: Richard Kusack Hengstnyc.com, 212 460-0935, email@example.com
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