Last updated on April 19, 2014 at 1:20 EDT

New comparethemarket.com Adverts Set to Fuel Car Insurance Comparison

September 13, 2012

LONDON, September 13, 2012 /PRNewswire/ –

comparethemarket.com [http://www.comparethemarket.com/car-insurance ], one of the UK’s
leading price comparison website, is anticipating a leap in car insurance comparisons with
the launch of its latest series of adverts. The six new 10-second spots are intended to
promote the popular Meerkat Toy Collection scheme.

Each advert features one of six meerkat characters previously introduced by the
comparethemeerkat.com marketing campaign. Each of the characters, Aleksandr, Vassily,
Sergei, Yakov, Maiya and Bogdan, are shown interacting with their corresponding cuddly toy
in a funny and memorable way. Viewers are encouraged to collect their own toys by making a
qualifying purchase, such as car insurance, through comparethemarket.com.*

Nicola Stubbs, Director of Communications at comparethemarket.com said: “The customer
response to our Meerkat Toy Collection scheme so far has been overwhelmingly positive.
Fans have been eager to collect the toys and we’re sure the latest adverts will prove
popular. We expect to see an increase in car insurance comparison, as well as comparisons
for other insurance and financial products as customers rush to complete their toy

Specialising in more than just car insurance, comparethemarket.com provides customers
with an easy way to find the right deal on a wide range of insurance and financial
products including home insurance, van insurance, bike insurance, life insurance, pet
insurance and credit cards. It also offers comparisons for a range of household utilities
including electricity, gas, phone, broadband and digital TV.

*Terms and conditions apply.

About comparethemarket.com

        - comparethemarket.com was launched in 2006 and has grown rapidly over the
          past six years to become one of the UK's leading price comparison websites.
        - comparethemarket.com provides customers with an easy way to make the right
          choice for them on a wide range of products including motor, home, life, travel and
          pet insurance as well as utilities and money products such as, credit cards and loans.
        - comparethemarket.com actively selects its brand partners, working with the
          best and most trusted organisations to ensure quality service to consumers.

comparethemarket.com is a trading name of BISL Limited. BISL Limited is authorised and
regulated by the Financial Services Authority.

Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2
6YS. Registered in England number 3231094.

SOURCE comparethemarket.com

Source: PR Newswire