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Last updated on April 19, 2014 at 13:20 EDT

Driver Distraction a Thing of the Past?

September 16, 2012

GOTHENBURG, Sweden, September 17, 2012 /PRNewswire/ –

Landmark Driver Technology set to Reduce Road Traffic Accidents and Increase

Fuel Efficiency Could be on Europe’s Roads Within a Decade

The latest test drive marks the final chapter in a three year long project which has
seen the development of the next step in autonomous driving technology. Since 2009, Volvo
Car Corporation has been the driving force behind the EU funded SARTRE project (Safe
Road-Trains for the Environment), bringing vehicle platooning technology one step closer
to becoming a reality on Europe’s roads.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/56600-volvo-car-corporation

Vehicle platooning aims to improve safety, efficiency, mileage, and travel time whilst
relieving traffic congestion and decreasing pollution. The technology – which could be
seen on our motorways within a decade – allows the driver to join a ‘road train’ lead by
one professional driver. Each car measures the distance, speed and direction and adjusts
to the car in front. All vehicles are totally detached and can leave the procession at any
time. Once in the platoon, drivers can relax and take in the scenery, read or catch up on
work whilst the platoon proceed towards its destination. SARTRE is the only project of its
kind to focus on the development of technology that can be implemented on conventional
motorways without any change to current infrastructure.

Volvo Car Corporation predicts this type of technology will create significant
improvements to traffic flow and journey times, as well as environmental benefits with
energy saving potential of up to 20% on journeys. Additionally SARTRE offers significant
safety benefits. Although fatalities due to road traffic accidents on Europe’s roads have
decreased over the last decade, there is still a way to go with a recent report revealing
the EU’s roads saw over 30,000 fatalities in 2011[1]. The Swedish car maker has pledged
that by 2020 they will have eliminated deaths or serious injuries in new Volvo cars and
the technology developed as part of the SARTRE project brings the company one step closer
to recognising this ambition.

The long term vision of the SARTRE project has been to create a transport system where
booking, joining and exiting a road train will be a smoother experience than leaving your
car behind and using public transport on long distance trips. With this final
demonstration of the technology on the road, the stage is now set to set in motion the
necessary steps that will see legislation being passed in order for this revolutionary
technology to be seen on Europe’s roads.

Speaking about the SARTRE project, Maire Geoghegan-Quinn, European Commissioner for
Research and Innovation said:

“This technology is a promising example of an innovative approach to making transport
greener, safer and smarter. Sometimes we need to look beyond business as usual to arrive
at sustainable solutions. That is why we have proposed nearly 7 billion euro for smart,
green and integrated transport research in our future research programme, Horizon 2020.”

Tomorrow’s driving future may soon become a reality.

        For more information, or to request an interview, please contact:
        gordon.cherrington@uk.ogilvypr.com
        Landline: +44-207-309-1007 / +44-774-700-8310

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1. http://ec.europa.eu/transport/road_safety/specialist/statistics/index_en.htm


    Video: 

http://www.multivu.com/mnr/56600-volvo-car-corporation

SOURCE Volvo Car Corporation


Source: PR Newswire