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Mahindra Opens Technical Center in North America

September 18, 2012

MUMBAI, India, September 19, 2012 /PRNewswire/ –

New facility in Troy, Michigan to create local employment opportunities

For picture, please visit http://www.mahindra.com/News/Press-Releases/1348031089

Left to Right: Rajan Wadhera, Chief Executive Technology & Product
Development Automotive and Farm Sectors, Mahindra Group; Janice Daniels, Mayor, City of

Troy; Michael Finney, President & CEO of MEDC, and Prashant Kamat, CEO Mahindra

Engineering, at the inauguration of the new centre

Mahindra inaugurated its new Technical Center in Troy, Michigan today. This facility
is the company’s first technical center in the USA and will leverage Michigan’s large
automotive talent pool to provide design and consulting services for Mahindra’s automotive
customers in the region. This new facility will initially employ 25 engineers and has been
designed to accommodate double that number in the future.

(Logo:
http://photos.prnewswire.com/prnh/20120524/533518 )

Present on this occasion were Mr. Rajan Wadhera, Chief Executive-Technology, Product
Development and Sourcing, Automotive & Farm Equipment Sectors, Mahindra Group, India, who
inaugurated the facility along with Mr. Michael Finney, President & CEO, Michigan Economic
Development Corporation, Ms. Janice Daniels, Mayor, City of Troy and Mr. Prashant Kamat,
CEO, Mahindra Engineering, India.

“This new Technology Center will serve as a base for Mahindra to address the
engineering demand for our automotive and farm engineering requirements together with our
Global Development Center in India. We will now be able to offer 24×7 engineering services
to our global customers. The Troy Center is the latest addition to our ‘neural network’ of
innovation which also comprises of our other research facilities in India, US, China and
Korea,” said Rajan Wadhera,Chief Executive -Technology, Product Development and Sourcing,
Automotive & Farm Equipment Sectors, Mahindra Group.

“The inauguration of our new Troy Technical Centre is a proud moment for us as we are
now present in one of the world’s leading automotive hubs. This is our first Technical
Center in the USA and it will enable us to leverage local R&D talent to deliver innovative
solutions to our customers in the region. We also plan to scale up the Center in due
course and will establish a dedicated recruiting department in the US office to meet this
goal. We currently have a workforce of about 100 in North America with over 60% comprising
US nationals hired locally. Hence, wherever we are located, our priority is to contribute
to the local community and economy,” said Prashant Kamat, CEO Mahindra Engineering.

“Mahindra is a global provider for automotive engineering services, and we are
thrilled with the company’s decision to locate its first North American technical center
and new jobs in Troy,” said MEDCPresident and CEO Michael A. Finney. “This investment
shows our highly competitive business climate and tremendous workforce capabilities mean
real opportunities for leading-edge companies.”

“Our number one goal is to help new and existing businesses locate, grow and expand
within the City of Troy,” TroyCity Manager, Mike Culpepper, said. “We are delighted that
Mahindra has chosen Troy as the location for its first Technical Center outside India.
This is testimony to the fact that Troy is Michigan’s top location for Automotive Research
and Development facilities due to the presence of local talent, our business-friendly
policies, and proximity to important markets in the northeastern United States.”

The Mahindra Group’s Presence in North America

The Mahindra Group has had a long and enduring presence in North America with
businesses ranging from IT to tractors and aerospace.

Houston, Texas-based Mahindra USA (MUSA), a wholly owned subsidiary of Mahindra &
Mahindra Ltd., began selling tractors in the USA in 1994. MUSA has since grown rapidly due
to high customer satisfaction levels and strong customer referrals. The company has three
distribution points in the USA to help meet the needs of its customers and the growing
demand for its products.

Mahindra’s professional-grade tractors range from 22HP – 83HP and include the
revolutionary new Max series tractors. All Mahindra Tractors are built with heavy-duty
components that allow them to outperform other tractors in their class and are designed to
provide consumers with the ability to push more, pull more and lift more, so they can do
more in less time.

Mahindra USA is no stranger to community involvement. It was the first Indian company
to sponsor a car in the 2009 NASCAR Nationwide Series, and MUSA-sponsored NASCAR driver DJ
Kennington recently won his fifth consecutive race in the 2012 NASCAR Canadian Tire Series
season, with a victory in Saskatoon, Saskatchewan.

Through the years, Mahindra has sponsored a college scholarship for recipients of the
national FFA’s Women in Agriculture program. The Women in Ag Scholarship Program
recognizes the important role that women play in the future of the agricultural industry.

Beginning this year, Mahindra USA has pledged to donate a portion of tractor sales for
every Mahindra Tractor sold to Operation Finally Home, a worthy non-profit organization
that provides custom-made, mortgage-free homes to wounded and disabled veterans and the
widows of the fallen. Operation Finally Home has provided 32 homes to wounded returning
veterans as well as widows of fallen heroes in Texas, Kansas, New York, North Carolina,
Tennessee and Illinois.

Mahindra USA has also raised money for St. Jude’s Children Hospital, actively
participates in the Susan G. Komen Race for the Cure events, contributed money and
resources for disaster recovery programs related to Hurricane Katrina, Hurricane Ike and
the devastating tornado outbreaks in the Gulf Coast and Mid-West such as Hurricane Isaac.
MUSA actively supports its dealers’ sponsorships of local scholarship and community
improvement projects through its co-op program and tractor donations. This belief in
giving back to the community is in sync with Mahindra’s philosophy of Rise which is built
on the three pillars of Accepting No Limits, Alternative Thinking and Driving Positive
Change in the lives of its stakeholders and communities across the world, to enable them
to Rise.

The Mahindra Group’s Information Technology Sector operates in the Americas with three
companies – Mahindra Satyam, Tech Mahindra and Bristlecone. This market, apart from being
the largest revenue contributor to the IT sector, services a veritable list of
world-leading brands and businesses across several business domains such as Enterprise
Business Solutions, Testing, Infrastructure Management Services, Network Security, Value
Added Services and Application Development Maintenance and Support (ADMS) Solutions.

While Mahindra Satyam generated 51% of its revenues from the Americas region, Tech
Mahindra generated close to 33% during FY-12. The companies have 24 offices in the region.
Bristlecone is widely recognized as a leading provider of supply chain and procurement
services and solutions to a wide spectrum of discrete and process industries.
Headquartered in California’s Silicon Valley, Bristlecone has five offices within the
United States, besides those in Canada, the United Kingdom, Germany, Switzerland, India,
Malaysia and Singapore.

GippsAERO, the aircraft-manufacturing division of Mahindra Aerospace, identified North
America as a region of focus in early 2011 and has been committed to strengthening its
permanent presence beyond ever since. The company recently announced a partnership
agreement with Soloy Aviation Solutions at Oshkosh which will see Soloy provide assembly
and technical support for GippsAERO for all North American orders. Mahindra Aerospace has
also recently announced the appointment of Flightline Group, Inc. as its authorized dealer
for the south-eastern United States and Muncie Aviation as its authorized dealer for the
mid-western United States.

The Mahindra Group – A Heritage of Six Decades

The Mahindra Group has a rich heritage spanning over six decades. It was established
in 1945 by brothers, J.C. Mahindra and K.C. Mahindra, who began a steel company along with
their partner, Ghulam Mohammed. After India won its independence in 1947, the two Mahindra
brothers decided to manufacture the Willys jeep in Mumbai. This was born of their belief
that new modes of transportation could be the key to India’s prosperity.

Thus, in 1947, Mahindra introduced India to the utility vehicle. More than 65 years
later, Mahindra is India’s premier utility vehicle (UV) manufacturer but in addition to
making groundbreaking UVs like the Scorpio and Bolero, Mahindra’s automotive portfolio has
also grown substantially to include cars, pickups and commercial vehicles that are rugged,
reliable, environmentally friendly and fuel-efficient. Its global presence means you can
find Mahindra vehicles on the roads – both paved and unpaved – of Australia, Europe, Latin
America, Malaysia and South Africa. However, far from resting on its laurels, the company
seeks out new terrain every day.

Over the decades, the Group forayed into new areas, including farm equipment,
agribusiness, After-Market, automotive components, aerospace, consulting services,
information technology, defence, energy, financial services, logistics, real estate,
retail and two wheelers. Aside from utility vehicles, it also occupies a leadership
position in tractors and employs over 144,000 people in over 100 countries spread across
the Americas, Europe, Middle East and Africa, Asia and Australia.

The Group’s focus is on building the Mahindra brand in the countries where it
operates. This means achieving world-class standards in everything it does, setting new
benchmarks of excellence and conquering tough global markets.

In 2011, the Group unveiled a new brand position: Rise. The latter represents a new
chapter in its history and seeks to communicate the new face of this diversified
federation of companies with its increasingly global ambitions. Rise is built on the three
brand pillars of Alternative Thinking, Accepting No Limits and Driving Positive Change.

The Mahindra Group also uses motorsports as a platform to build its global brand. It
has recently entered the exciting world of MotoGP and CIV motorcycle racing championships
where it is the most successful factory team in its class. In 2012, Mahindra Racing SRL
was formally incorporated in Rome and functions out of Bologna in Italy. Mahindra has
recently announced that it will team up with Swiss company Suter Racing Technology AG for
the 2013 season of Moto3TM.

Mahindra has always been known for its ingenuity and never-say-die spirit. Whether it
is transforming the lives of millions of farmers through agri-prosperity initiatives,
creating green and innovative urban living spaces or investing in new automotive
technologies and factories that leave the lowest carbon footprints, Mahindra is many
companies with just one purpose: enabling people to Rise.

Giving Back to the Community

At the Mahindra Group, Corporate Social Responsibility (or CSR) is an integral part of
business and the key motivation behind its desire to drive positive change. The Group’s
key focus areas are in the fields of Education, Public Health and the Environment, with a
difference. It’s about socially conscious stewardship – being responsible drivers of
change in the community. Mahindra’s Core Purpose is to help its stakeholders ‘Rise,’ which
essentially means that it strives to create and share economic value in a way that
simultaneously creates value for society by addressing its needs and challenges.

The Group has embarked on this journey to further connect its companies’ successes
with social progress. This isn’t about ‘Corporate Social Responsibility,’ which is usually
a set of activities carried out at the margin of a company’s business. It’s about giving
rise to the next major transformation of business thinking by bringing those activities to
the centre of the radar screen and using them to develop innovative – and lucrative -
business models.

About Mahindra Engineering

Mahindra Engineering is a leading global engineering service provider to the
automotive, aerospace, defense and manufacturing industries. It is an integral part of
Mahindra Systech, a leading business sector of the US $15.4 billion Mahindra Group. MES
offers end-to-end Design-to-Delivery solutions to help its customers improve operational
efficiency, shorten time-to-market and foster product innovation.

Founded in 2003, Mahindra Engineering today has over 1,350 engineers working on
multi-disciplinary projects in engineering and product development. Headquartered in Pune,
India, the company has offices in the US, UK, Germany & China. This global presence in
strategic locations aids the company in collaborating with OEMs and suppliers across
industries to provide value-added engineering services from concept to manufacturing.

MES, in synergy with Mahindra Systech, provides full service art-to-part solutions to
global customers by integrating design, manufacturing and sourcing capabilities. Together,
the companies provide services in concept engineering, design, virtual validation,
prototyping, testing, manufacturing, contract sourcing and supply of components.

About The Mahindra Group

The Mahindra Group focuses on enabling people to Rise. Mahindra operates in the key
industries that drive economic growth, enjoying a leadership position in tractors
[http://www.mahindra.com/What-We-Do/Farm-Equipment ], utility vehicles
[http://www.mahindra.com/What-We-Do/Automotive ], information technology
[http://www.mahindra.com/What-We-Do/Information-Technology ] and vacation ownership.
Mahindra has a presence in the automotive industry
[http://www.mahindra.com/What-We-Do/Automotive ], agribusiness, aerospace, components,
consulting services, defence, energy, financial services
[http://www.mahindra.com/What-We-Do/Finance-and-Insurance/Companies/Mahindra-and-Mahindra-Financial-Services ]
, industrial equipment, logistics, real estate
[http://www.mahindra.com/What-We-Do/Real-Estate ], retail, steel and two wheelers
[http://www.mahindra.com/What-We-Do/Two-Wheelers ].

A US $15.4 billion multinational group based in Mumbai, India, Mahindra employs more
than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global
2000 list, a listing of the biggest and most powerful listed companies in the world. Dun &
Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s
Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of
Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

http://www.mahindra.com

http://www.twitter.com/MahindraNews, http://www.facebook.com/MahindraGroup

For further enquiries:

Roma Balwani,
Senior Vice President – Group Communications,
Mahindra & Mahindra Ltd.,
Phone: +91-22-2490-1441,
e-mail: balwani.roma@mahindra.com


    Photo: 

http://photos.prnewswire.com/prnh/20120524/533518

SOURCE Mahindra & Mahindra Limited


Source: PR Newswire