‘Penguin’ and ‘Panda’ Change the Digital Landscape in New Zealand with ‘White Hat’ SEO Companies Coming Out Top
Pure SEO, New Zealand’s leading search engine optimisation company, releases results of their digital marketing survey conducted among the businesses impacted by the Panda and Penguin updates. Google’s recent updates have had a significant impact on the digital landscape in New Zealand with numerous businesses loosing a great deal of traffic overnight and others making massive gains.
(PRWEB) September 20, 2012
Pure SEO has undertaken a survey of New Zealand businesses that have been affected by the recent Google algorithm updates. Out of the 45 companies surveyed, only 5 actually knew what their SEO company was doing on their behalf. The vast majority of those surveyed had no idea how they had managed to achieve quick organic rankings or how they suddenly lost their traffic and rankings.
As a result of the survey Pure SEO has called for more transparency about what SEO companies are actually doing for their clients and how they are reporting this work.
The dust has settled following the Google algorithm updates known as Penguin update and Panda update and the fallout for some New Zealand businesses has been immense. Traditionally the digital landscape in New Zealand has been interspersed by ‘black hat’ cowboys and one man bands, however, the recent(ish) algorithm updates have transformed the search results with high quality ‘white hat’ agencies winning out.
Pure SEO is New Zealand’s leading independent online marketing and search engine optimisation company. Formed in 2009, it now dominates the search engine results pages (SERPs) for the vast majority of relevant search terms. Pure SEO currently lies in second position for the term ‘search engine optimisation’ in New Zealand, just one place shy of Wikipedia.
Richard Conway arrived in New Zealand from London in 2009, and started Pure later that same year. Richard said,
“When I started the agency in late 2009 the SERPs were dominated by companies using dated black hat tactics that hadn’t worked in Europe or the US for years. In fact the top ranking SEO company had attained their rankings by adding a ‘sites of interest’ page to all their client’s websites. These pages linked to each of their other clients and their own websites using anchor text links.
“Another company that also did well obtained thousands of links from China and India from websites that were totally irrelevant to their client’s niche. I couldn’t believe that these tactics worked in New Zealand.”
Fast forward to 2012 and things have changed. Both of the companies that utilised these methods had their own and their client’s rankings absolutely decimated. And the ethical, professional outfits like Pure SEO have seen huge gains in rankings for their clients and their own websites.
Pure has highlighted a couple of questions for New Zealand businesses to ask SEO companies before they work with them:
1. Do you use automated software to build links, spin articles and publish content?
2. Do you build your own links or do you outsource them from overseas?
3. Do you guarantee quick rankings on page 1 of Google?
If the SEO company answers yes to one or more of these questions, you should definitely do further investigation before signing on with them. Otherwise you too could be affected by a Google algorithm update.
For the original version on PRWeb visit: http://www.prweb.com/releases/prwebseo-survey-nz/google-updates/prweb9913533.htm