News International Launches Sunday Times Driving
LONDON, October 2, 2012 /PRNewswire/ –
News International (NI) has launched its classified advertising site for premium
vehicles; Sunday Times Driving [http://www.driving.co.uk ] (http://www.driving.co.uk).
The website’s launch precedes a name change to the newspaper’s InGear motoring supplement
as from this coming Sunday it will also be known as Driving.
Sunday Times Driving is the first car-buying site dedicated to the top end of the
market and builds on The Sunday Times’ brand and heritage. Unlike other car listings
websites, driving.co.uk [http://www.driving.co.uk ] is a one-stop-shop that supports the
car-buying journey with reviews, buyer guides and articles written both to inform and
entertain. Editorial content will come from the supplement, as well as specially
To coincide with its re-name, Driving will publish a Top 100 Cars Guide which is
planned to run over two consecutive weekends in paper, pad and on the new site, and in
celebration of all these motoring developments Sunday Times readers will be offered the
chance to win a Porsche Cayman R worth GBP50,000 when they visit driving.co.uk
In total NI have contracted over 46,000 vehicles for sale on the site. At launch
driving.co.uk [http://www.driving.co.uk ] will initially give buyers access to 60 per cent
of that stock, with this figure rising to the full 100 percent to coincide with the
rebranding of it sister print title on Sunday 7th October.
The website has secured launch advertising partnerships with Mercedes, Porsche, Honda,
VW and Sytner Group.
NI has invested GBP6m into a multi-media marketing campaign that highlights Sunday
Times Driving as the most entertaining and definitive resource for buying premium cars
online. The ad campaign will appear in-paper, in-pad and online across The Times, The
Sunday Times and The Sun, and includes a significant paid-for investment behind display,
social and search marketing.
Launch General Manager (and CIO), Chris Taylor commented, ‘This is an incredibly
exciting launch for News International and brings a unique new proposition to market for
consumers and dealers alike. For the team now the really exciting next phase lies in
listening to consumer response and then developing and enhancing the site over the coming
weeks and months’.
About News International Ltd:
News International publishes The Times, The Sunday Times and The Sun. In terms of
growth, share, circulation and reader engagement, the company’s titles are among the
world’s most successful. Newsprinters prints the national titles and operates as a
contract printing subsidiary for the three state of the art printing plants. Further
brands which are part of the group include the Times Literary Supplement and
milkround.co.uk [http://milkround.co.uk ]. The News International group has an investment
in fashion website BrandAlley.co.uk [http://brandalley.co.uk ]. In 2007, News
International became the UK’s first carbon neutral newspaper publisher. This was achieved
by increasing energy efficiency, switching to renewable energy and combined heat and power
and purchasing high quality offsets.
SOURCE Sunday Times Driving