Patagonia To Launch Common Threads Initiative in Portland
PORTLAND, Ore., Oct. 3, 2012 /PRNewswire/ — In an effort to partner with its customers to take mutual responsibility for the full life cycle of the products it makes and customers purchase, Patagonia today announced a kickoff event for Common Threads Second Home. Available only at Patagonia Portland, the company will be accepting used Patagonia clothing for trade-in and sale in the Second Home Section of Patagonia Portland. Common Threads Second Home will kickoff on Sunday, October 7(th) from 3-6 pm. Patagonia staff will be on site to accept Patagonia clothing in good condition–including shells, fleece, down and synthetic insulation jackets, and ski and alpine pants–in exchange for store credit.
“The Common Threads Initiative is a partnership between Patagonia and our customers to reduce consumption and give the planet’s vital resources a rest. The initiative is organized around the four R’s of Reduce, Repair, Reuse, and Recycle,” said Rick Ridgeway, Vice President of Environmental Initiatives. “Common Threads Second Home supports the “R” of “Reuse” by offering a trade-in program that rewards our customers who clean out their closets and garages of their used but still serviceable Patagonia products, and bring them to us so they can be put back into circulation. We invite Portlanders to join us in the Common Threads Initiative by bringing their used Patagonia gear back to us and we’ll give it a second home.”
In addition to local Patagonia staff, eBay staff members will attend the kickoff event to help customers sell other used Patagonia clothing online through the Patagonia Common Threads Initiative storefront on eBay.com.
Patagonia Portland’s Common Threads Kickoff Event will take place at 907 NW Irving St., Suite 100 Portland, Oregon 97209. For more information or to become a partner in the Common Threads Initiative visit http://www.patagonia.com/us/common-threads/reduce.
Patagonia, Inc., based in Ventura, California, is a leading designer of core outdoor, surf and sport-related apparel, equipment, footwear and accessories. With sales last year of $414M, the company is noted internationally for its commitment to authentic product quality and environmental activism, contributing over $43M in cash and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products landfill-free, the company’s entire product line is recyclable thorough its Common Threads Initiative. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine’s April 2007 cover.