M.E.S.A. Teams Up With Reflect To Amplify In-Store Customer Experiences
DALLAS, Oct. 4, 2012 /PRNewswire/ — Reflect Systems, Inc., the leading provider of in-store digital media solutions, has deployed the ReflectView platform for M.E.S.A., Mobile Electronics Specialists of America, a powerful alliance of independent car audio retailers across the country.
ReflectView provides M.E.S.A. control over the management, distribution and playback of high definition media and messaging across all store locations. M.E.S.A. can now use the latest digital media technologies to effectively communicate the latest news, prices, promotions and campaigns. In-store display systems can be centrally controlled, and content can be changed quickly and easily.
“We started our in-store digital project with very specific goals in mind. We wanted to provide our customers with a more engaging in-store experience. We teamed up with Reflect to deploy a pilot program to 27 locations. After seeing the increased sales and the positive customer reception we quickly decided to move forward with more locations, “said Ryan Gunter, Executive Director of M.E.S.A.
The ReflectView platform is currently driving enhanced customer experiences in 84 M.E.S.A. locations, delivering engaging media content that compels customers and delivers sales results. The in-store media solution included a 46 inch high definition display, a ReflectView Media Player, and the ReflectView software suite to power the networked display systems in all store locations.
“Working as a trusted partner to M.E.S.A. is exciting, and we are thrilled to be involved with their efforts to enable engaging in-store customer experiences.” said Bill Warren, Chief Executive Officer of Reflect. “Nothing gets our team as excited as helping clients to leverage digital media solutions for their business. We look forward to working with Ryan and the entire M.E.S.A. team.”
Recognized as the leading solutions provider for in-store digital media solutions, Reflect provides digital signage for merchandising and interactive applications, as well as a variety of other customer touchpoint technologies. The ReflectView platform is the most robust solution on the market for businesses seeking to maximize their customers’ in-store experience and drive increased sales. With its comprehensive technology and services, Reflect ensures that M.E.S.A.’s in-store displays are strategic, informative and visually compelling, resulting in maximum customer engagement.
M.E.S.A. (Mobile Electronic Specialists of America) is a powerful alliance of independent car audio retailers across the country and is the industry’s first and only Member-owned retailer marketing and selling Group. Retailers meeting the criteria for membership and vendors, whose business practices support the independent channel of distribution, make up the backbone of the Group. Retail and vendor members are those who have demonstrated the highest level of business principals and acumen. Retail Members are comprised of dealers representing the finest installation available to consumers and many are winners of multiple industry awards every year. M.E.S.A. Members work together sharing their very best practices, internal forms, sales staff incentive programs & other business information.
Founded in 2001, Reflect is a leading, national full-service provider of digital out-of-home merchandising and advertising solutions for digital signage, interactive applications and assisted shopping. ReflectView is the most flexible, scalable and proven digital media management solution on the market. Headquartered in Dallas, Reflect has a decade of industry experience developing some of the largest digital media networks in North America, including Best Buy, GameStop, Target and Verizon Wireless. Reflect serves mid- to large-size companies, specializing in retail, banking/finance, hospitality, and entertainment. For more information, please visit www.reflectsystems.com.
SOURCE Reflect Systems, Inc.