Southern Tide Partners With WestPoint Home To Launch New Home Products Collection
GREENVILLE, S.C., Oct. 16, 2012 /PRNewswire/ — Southern Tide and WestPoint unveiled a new collection of Southern Tide Home Products at September’s 2012 New York Home Fashions Market Week.
The companies have entered into a licensing agreement whereby WestPoint Home and Southern Tide will design, create, and market high-quality sheets, bath towels, comforters, blankets and related home textiles carrying the Southern Tide name.
The new line reflects elements of Southern Tide’s popular nautical patterns, classic plaids, solids and stripes. The initial product designs include two collections – the Southern Tide Collection and the TopSail Collection.
Images of both collections can be viewed at southerntide.com/pages/news.html.
The home products collection will begin shipping in early 2013 and will be available at select retailers and on the Southern Tide website.
“Partnering with WestPoint was a natural fit, since they are known for their design, quality production, and marketing expertise, all of which have been developed since the company’s origins nearly 200 years ago,” said Jim Twining, CEO of Southern Tide.
Customers can purchase Southern Tide apparel products in more than 600 fine retailers in more than 42 states across the country, Puerto Rico, and the Virgin Islands, as well as on Southern Tide’s online store at southerntide.com.
About WestPoint Home
WestPoint Home, LLC is a New York based manufacturer of bed and bath home and hospitality textile products with owned state of the art domestic and offshore manufacturing facilities and distribution centers and a sourcing operation in the Far East. WestPoint Home is owner of some of the most highly recognized home and hospitality brands including Martex, Vellux, Utica, Luxor, Grand Patrician, Five Star Hotel Collection, and most recently introduced a new comprehensive lifestyle fashion brand, ‘Modern Living’. In addition, WestPoint Home holds the licensee for many top brands including IZOD, Portico, Under the Canopy and Southern Tide. Respected for product design and innovation leadership, manufacturing efficiency and supply-chain management, and a companywide commitment to an industry leading social and environmental compliance program, WestPoint Home’s 200 years of textile heritage and future opportunity is unparalleled.
About Southern Tide
Southern Tide, LLC, founded in 2006 by Allen Stephenson, is the Greenville, S.C.-based manufacturer of a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design. The collection’s original product, the Skipjack Polo, is deemed by many to be the finest, most comfortable polo shirt in the world. Constructed of Southern Tide’s exclusive fabric, True-Vent Micro Pique(TM), the Skipjack Polo provides for breathability and a slight amount of stretch that allows for ease of motion while maintaining its shape. Southern Tide’s design of extraordinarily authentic and classic clothing that is intelligently constructed with the best available materials is featured in the collection’s vast array of items including the Skipjack Polo; Channel Marker Khaki Pants and Shorts; and RT-7 Pants, Chinos, and Jeans.
SOURCE Southern Tide