DealerTrack’s ClickMotive Team Honored with Website Excellence Awards at Digital Dealer Conference
LAS VEGAS, Oct. 24, 2012 /PRNewswire/ — DealerTrack (Nasdaq: TRAK) today announced that the newest member of the DealerTrack family – ClickMotive – was honored with three Digital Dealer Website Excellence Awards for its work with McGrath Automotive Group of Illinois and Carl Hogan Toyota of Mississippi.
ClickMotive received awards in the following categories:
- Leads Per Inventory Search – For McGrath Automotive Group
- Leads Per Page Views – For McGrath Automotive Group
- Lowest User Bounce Rate – For Carl Hogan Toyota
The Digital Dealer Website Excellence Awards recognizes automotive dealers, managers, and their website providers for the exceptional performance of their websites. Award winners were selected from more than 3,000 automotive dealership website submissions.
Earlier this month, ClickMotive was acquired by DealerTrack, and is now part of DealerTrack Interactive. DealerTrack Interactive delivers digital marketing and website solutions that help dealers achieve higher lead conversion rates by attracting the maximum amount of shoppers to their websites.
“The McGrath Automotive Group and Carl Hogan Toyota websites showcase how websites, with the right digital marketing tools, can drive significantly higher website conversion rates for dealers,” said Stuart Lloyd, general manager, DealerTrack Interactive.
About DealerTrack (www.dealertrack.com)
DealerTrack’s intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents, and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 18,000 dealers with more than 1,200 lenders, DealerTrack delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Interactive, and Registration and Titling solutions. For more information visit www.dealertrack.com.