Cheeky Video Highlights Benefits of Recycled Paper

LONDON, October 25, 2012 /PRNewswire/ –

– New video from Arjowiggins Graphic [http://recycled-papers.co.uk ]

demonstrates how being green can make you feel good -

Arjowiggins Graphic [http://www.recycled-papers.co.uk ], a leading manufacturer of
innovative environmental paper solutions, today launches a new video that demonstrates the
feel-good factor in using recycled papers, with a comic twist.

The video [http://youtu.be/wRmBtzunYcU ], set in an office environment, exhibits the
little things a person can do in their everyday life to lead a greener lifestyle, from
cycling to work, to recycling paper and even a cheeky good deed for a colleague. The video
illustrates the positive outcomes of being green in a humorous way and hopes to encourage
viewers to do their bit to reduce their environmental impact.

The video follows on from Arjowiggins Graphic’s ‘It Feels Good Campaign’, which
focuses on the wider benefits that choosing to be sustainable can have on your business.

Shannan Hodgson, Corporate Affairs Manager at Arjowiggins Graphic explains the idea
behind the video: “Our new video highlights the little things we can all do to help the
environment – and sometimes our colleagues – such as using recycled paper. Although they
may seem like small gestures they all add up and we should celebrate that.

“Making the effort to be sustainable often has a number of effects that are not widely
known, for example, did you know that on average ten more jobs are required to recycle an
item of waste rather than send it to landfill. This video reinforces that message by using
humour to show that it is not always the obvious things that you do that have a positive
affect.”

One small change that businesses can make is choosing recycled papers. Arjowiggins
Graphic [http://www.recycled-papers.co.uk ] has made it easy for companies to show their
environmental savings through its Environmental Benefit Statement. The Environmental
Benefit Statement (EBS) is a bespoke calculation for an individual print job that explains
how much landfill, water, electricity, wood and greenhouse gases are saved by choosing
recycled papers over virgin fibre papers.

Notes to Editors

About Arjowiggins Graphic [http://recycled-papers.co.uk ]

Arjowiggins Graphic [http://recycled-papers.co.uk ] is a leader in the development of
innovative environmental paper solutions, offering consistently high quality coated and
uncoated recycled papers. The branch is part of Arjowiggins [http://recycled-papers.co.uk
], the world’s leading manufacturer of creative high-tech materials and papers. With 6,100
employees and 27 paper mills (including four in North America, two in Asia and two in
Latin America), Arjowiggins [http://recycled-papers.co.uk ] generates sales of around
EUR1,7 billion. Arjowiggins is a fully owned subsidiary of Sequana.

Arjowiggins Graphic’s Environmental Benefits Statement (EBS)
[http://recycled-papers.co.uk ] is a unique and flexible tool that allows organisations to
communicate the environmental savings made by using recycled papers. The EBS can be
adapted to fit with a wide range of print jobs, and offers an impactful way to display the
exact amounts of, CO2, waste diverted from landfill, water, energy and wood saved on your
print job. For more information or for your own unique EBS, visit

http://www.recycled-papers.co.uk

SOURCE Arjowiggins Graphic