SEAT Reveals the all new Leon
MARTORELL, Spain, October 25, 2012 /PRNewswire/ –
James Muir, President of SEAT S.A, has unveiled the all-new SEAT Leon for the first
time at the Volkswagen Group Media Evening. He declared that, “the New Leon requires no
compromise from the customer.”
The SEAT President also used the Volkswagen Group Media Evening to unveil the
company’s new logo, which has been introduced to coincide with the new Leon’s
introduction. “The new Leon will be the first SEAT to wear our new company logo. The new
SEAT logo reflects our commitment to clean, precise design and unparalleled engineering
excellence,” he explained.
Competing in the fiercely competitive European medium hatchback car
[http://www.seat.ie/content/ie/brand/en/models/leon/discover.html ] sector, the all-new
Leon is the first production vehicle to feature SEAT’s new design language, previewed on
the IBE, IBX and IBL concept cars. The new Leon will feature a host of innovative
technologies to help safety and connectivity, as well as being the first car in its
segment to offer full LED lights. The interior features the highest level of
craftsmanship, as well as the latest soft-touch materials.
The new Leon is built on the Volkswagen Group’s new MQB platform and is 90kg lighter
and despite being 52mm shorter than its predecessor, has more interior space. A range of
six petrol and four diesel engines are available, guaranteeing an engine choice to meet
all customer preferences. The new Leon will feature engine Start/Stop technology and the
most efficient engine option will emit just 99g of Co2.
The new model is the third iteration of Leon and previous generations have earned a
reputation for delivering a rewarding and interactive driving experience and the new
generation will continue that pattern, thanks to the lighter overall weight and longer
The new model will be manufactured at SEAT’s base in Martorell, near Barcelona in
Spain. In total, 1.2 millions Leons have been sold to date since the first model was
introduced in 1999.
The first markets to introduce the new Leon will be Germany, Austria and Switzerland,
with sales beginning before the end of November.
James Muir also confirmed that the new Leon will become a family of cars. He said:
“For the first time ever, the Leon range will expand to include a three-door and sports
tourer versions. They will expand the Leon’s appeal as well as its reach within the
The new Leon arrives in SEAT’s range during the busiest period of new product activity
in the company’s history. SEAT’s product offensive has seen the introduction of its new
city car, the Mii, as well as an extensively refreshed Ibiza and the recent introduction
of the Toledo five-door sedan.
James Muir underlined that the future success of SEAT would also be built on market
expansion. He said: “Coupled with our strategy of market expansion, which saw SEAT launch
in China earlier this year, SEAT’s future success will be built on new products, in more
segments, in more markets.”
The company also points out that it’s the perfect time to buy a new car
[http://www.seat.ie/content/ie/brand/en.html ] in Ireland, with the limited edition offer
of 3,000KM of free fuel, 3% financing, 3 years warranty, 3 years roadside assistance, 3
year free servicing all available on orders before 21.12.12.
SEAT is the only company in its sector with the capacity to design, develop,
manufacture and market cars in Spain. It offers a range of new cars including green cars,
city cars and used cars and features a car configurator
[http://carconfigurator.seat.ie/seat-cc/main-seat-009-en.view?msk=1#carline ] on its
website, allowing motorists to build their ideal car. The website also makes taking a SEAT
vehicle for a test drive
[http://www.seat.ie/content/ie/brand/en/contact/arrange-a-test-drive.htx ] simple, with the
company doing the hard work for the customer. SEAT also runs the Motability scheme, a
charity that helps people with disability, their parents and carers stay mobile.
PR Contact: Cristina Vall-Llosada SEAT, S.A. Strategic Communications Corporate Communications Autovia A-2, Km 585 08760 Martorell +34-93-708-53-78 http://www.seat.ie