SEAT Invests £650m in New Leon Production
MILTON KEYNES, England, October 30, 2012 /PRNewswire/ –
SEAT has started production of the new Leon hatchback at its factory in Martorell,
Spain. The all-new model is the result of an overall investment of 800 million euros (c.
GBP650m), primarily in vehicle research and development, and production facilities.
The stunning new SEAT Leon
[http://www.seat.co.uk/content/uk/brand/en/models/new-leon/discover.html ], which was
unveiled at September’s Paris Motor Show, will drive the international expansion of SEAT
and will increase production at the Martorell plant, where it will be built alongside the
Ibiza, Altea, and Exeo – together with the Audi Q3.
The five-door hatchback is the first of the new Leon model family, which by 2014 will
include a sleek three-door variant and a practical five-door estate. This approach mimics
the blueprint of the hugely successful Ibiza range, and will help the Leon become a key
competitor in the compact segment in Europe – which accounts for 38% of total car sales.
The production of the new Leon is not only great news for family car buyers, it’s also
a big boost to the economy, ensuring 1,600 jobs on the Martorell production line plus more
than 6,000 throughout the supply chain.
Dr. Andreas Tostmann, SEAT Executive Vice President for Production, said: “With the
new Leon we have increased productivity by 10% and become more flexible, thus guaranteeing
optimisation of production costs.”
Together, the first two generations of the Leon achieved total global sales of 1.2
million units, beginning with 1999′s original model and continuing with 2005′s
second-generation car. SEAT expects a continuation of this success story when sales of the
all-new car begin this year in Europe. UK sales begin early 2013 – a year that will also
see the global motor show debuts of the three-door and estate versions.
The new SEAT Leon is underpinned by the Volkswagen Group’s latest MQB modular
transverse platform, providing a significant reduction in manufacturing time compared with
the second generation Leon.
The platform also offers greater flexibility, enabling production of the three
versions of the Leon as well as Altea variants all on the same line. SEAT has also adapted
its manufacturing processes to ensure the highest levels of precision and quality, by the
use of latest-generation technologies such as laser welding and measurement, as well as
The new Leon is the first all-new production vehicle to display SEAT’s latest design
language, and signals an enormous step forward for the brand, equipped with a host of
ground-breaking technology for improved safety and enhanced connectivity; it is the first
in its class to offer full LED headlights as an option.
It is 90 kilograms lighter and 52 millimetres shorter than its predecessor, improving
fuel consumption and handling, yet it has more interior passenger space and luggage
capacity. Every new Leon from launch is equipped with Start/Stop technology for greater
efficiency – on average it consumes 15% less fuel than the previous generation.
SEAT is the only company in its sector with the full-range capacity to design,
develop, manufacture and market cars in Spain. A member of the Volkswagen Group, the
multinational car manufacturer [http://www.seat.co.uk/content/uk/brand/en.html ] has its
headquarters in Martorell (Barcelona), exporting approximately 80% of its vehicles to 75
countries. SEAT is the market leader in Spain, and in 2011 had a total turnover of more
than 5.0 billion euros, with overall deliveries amounting to 350,000 units.
SEAT Group employs more than 14,000 professionals at its three production centres in
Barcelona – Zona Franca, El Prat de Llobregat and Martorell, where it manufactures the
highly successful Ibiza and Leon, amongst other family cars
[http://www.seat.co.uk/content/uk/brand/en/models/leon/discover.html ]. The Volkswagen
Group production facility at Palmela in Portugal supplies the SEAT Alhambra and the
factory in Bratislava (Slovakia) manufactures the SEAT Mii.
SEAT’s full range of new car deals
[http://www.seat.co.uk/content/uk/brand/en/models/special-offers/offers-home.html ] can be
found on its website.
Mark Nichol Senior Press Officer SEAT UK Delaware Drive Blakelands Milton Keynes MK14 5AN +44(0)1908-548-069 http://www.seat.co.uk