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American Honda Reports October Sales: Double-Digit Accord Gains Fueled by All-New Model; Acura RDX Sets Record, Up 62 Percent

November 1, 2012

TORRANCE, Calif., Nov. 1, 2012 /PRNewswire/ — American Honda today reported October 2012 U.S. sales of 106,973 units, an increase of 8.8 percent compared with October 2011. The Honda Division posted October 2012 sales of 94,810 units, an increase of 8.7 percent compared with October 2011. Acura U.S. October sales of 12,163 units increased 9.4 percent compared with October 2011.

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Honda
- Accord leads all Honda vehicles in October with sales of 28,349 units, posting a 25-percent gain compared to the year prior, as production of all-new 2013 Accord has ramped up

- Civic gains 27 percent compared with October 2011 with sales of 20,687 units

- CR-V, Crosstour, Ridgeline and Fit all post October sales gains

“The strong momentum of Honda sales continues despite the end-of-month timing of Hurricane Sandy, but our chief concern right now is with those who have been impacted by this devastating natural disaster,” said John Mendel, American Honda executive vice president of Sales. “With sales of the all-new Accord building each month, we look forward to Honda’s solid end-of-year finish.”

Acura
- RDX sets its sixth-consecutive monthly sales record with 2,659 units, up 62 percent compared with October 2011 and is on track for an all-time annual sales mark

- MDX and RDX combine to set new October light-truck sales record of 6,476 units, up 18 percent from October 2011

“Acura’s one-two punch of luxury performance SUVs is obviously resonating with consumers, with new October records set for both RDX and our truck lineup,” said Jeff Conrad, vice president of Acura Sales. “With our sedan lineup growing stronger via the new ILX and the upcoming debut of the all-new Acura RLX, Acura continues to gain momentum.”

The daily selling rate (DSR) is calculated with 26 days for October 2012 and 26 days for October 2011. Year-to-date, the DSR is calculated with 256 days for 2012 and 255 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

                                                                                                                    American Honda Vehicle Sales For October 2012
                                                                                Month-to-Date       Year-to-Date
                                                                                -------------
                                                                                   October            October                   DSR**                      MoM            October           October         DSR**            YoY
                                                                                               2012              2011           % Chg.                   % Chg.                        2012            2011 % Chg.         % Chg.
                                                                                               ----              ----           ------                   ------                        ----            ---- ------         ------
    American Honda Total                                                                    106,973            98,333                      8.8%                      8.8%         1,173,431         958,130          22.0%          22.5%
    --------------------
       Total Car Sales                                                                       58,993            48,027                     22.8%                     22.8%           644,642         513,767          25.0%          25.5%
       Total Truck Sales                                                                     47,980            50,306                     -4.6%                     -4.6%           528,789         444,363          18.5%          19.0%
          Honda Total Car Sales                                                              53,306            42,366                     25.8%                     25.8%           582,271         462,526          25.4%          25.9%
          Honda Total Truck Sales                                                            41,504            44,852                     -7.5%                     -7.5%           463,224         395,343          16.7%          17.2%
          Acura Total Car Sales                                                               5,687             5,661                      0.5%                      0.5%            62,371          51,241          21.2%          21.7%
          Acura Total Truck Sales                                                             6,476             5,454                     18.7%                     18.7%            65,565          49,020          33.2%          33.8%
    Domestic Car Sales                                                                       52,474            40,876                     28.4%                     28.4%           560,846         405,506          37.8%          38.3%
    ------------------
       Honda Division                                                                        48,385            38,214                     26.6%                     26.6%           523,780         379,964          37.3%          37.8%
       Acura Division                                                                         4,089             2,662                     53.6%                     53.6%            37,066          25,542          44.6%          45.1%
    Domestic Truck Sales                                                                     47,798            46,593                      2.6%                      2.6%           489,941         409,922          19.1%          19.5%
    --------------------
       Honda Division                                                                        41,322            41,139                      0.4%                      0.4%           424,376         360,902          17.1%          17.6%
       Acura Division                                                                         6,476             5,454                     18.7%                     18.7%            65,565          49,020          33.2%          33.8%
    Import Car Sales                                                                          6,519             7,151                     -8.8%                     -8.8%            83,796         108,261         -22.9%         -22.6%
    ----------------
       Honda Division                                                                         4,921             4,152                     18.5%                     18.5%            58,491          82,562         -29.4%         -29.2%
       Acura Division                                                                         1,598             2,999                    -46.7%                    -46.7%            25,305          25,699          -1.9%          -1.5%
    Import Truck Sales                                                                          182             3,713                    -95.1%                    -95.1%            38,848          34,441          12.4%          12.8%
    ------------------
       Honda Division                                                                           182             3,713                    -95.1%                    -95.1%            38,848          34,441          12.4%          12.8%
                                                                                                                                         -----                     -----                                             ----
    MODEL BREAKOUTS BY DIVISION
    Honda Division Total                                                                     94,810            87,218                      8.7%                      8.7%         1,045,495         857,869          21.4%          21.9%
    --------------------                                                                     ------            ------                      ---                       ---          ---------         -------          ----           ----
        Fit                                                                                   3,773             2,822                     33.7%                     33.7%            42,351          50,790         -16.9%         -16.6%
    Memo:  Fit-EV                                                                                16                 0                      0.0%                      0.0%                 0               0           0.0%           0.0%
       Accord                                                                                28,349            22,589                     25.5%                     25.5%           276,196         203,603          35.1%          35.7%
       Civic *                                                                               20,687            16,173                     27.9%                     27.9%           254,716         183,557          38.2%          38.8%
         Memo:  Civic Hybrid                                                                    453               480                     -5.6%                     -5.6%             6,114           3,635          67.5%          68.2%
       S2000                                                                                      0                 0                      0.0%                      0.0%                 0               3        -100.0%        -100.0%
       Insight                                                                                  251               492                    -49.0%                    -49.0%             5,298          14,110         -62.6%         -62.5%
       CR-Z                                                                                     244               289                    -15.6%                    -15.6%             3,705          10,461         -64.7%         -64.6%
       FCX Clarity                                                                                2                 1                    100.0%                    100.0%                 5               2         149.0%         150.0%
                                                                                                                                         -----                     -----                                            -----
       Odyssey                                                                                9,712            10,415                     -6.7%                     -6.7%           107,536          86,436          23.9%          24.4%
       Crosstour                                                                              1,763             1,478                     19.3%                     19.3%            16,758          15,566           7.2%           7.7%
       Pilot                                                                                  8,828            12,466                    -29.2%                    -29.2%            94,116          94,169          -0.4%          -0.1%
       CR-V *                                                                                20,205            19,326                      4.5%                      4.5%           233,586         180,361          29.0%          29.5%
       Element                                                                                    0               287                   -100.0%                   -100.0%                 3          11,455        -100.0%        -100.0%
       Ridgeline                                                                                996               880                     13.2%                     13.2%            11,225           7,356          52.0%          52.6%
       ---------                                                                                ---               ---                     ----                                       ------           -----          ----           ----
    Acura Division Total                                                                     12,163            11,115                      9.4%                      9.4%           127,936         100,261          27.1%          27.6%
    --------------------                                                                                                                   ---                                                                       ----
       TL                                                                                     2,560             2,662                     -3.8%                     -3.8%            29,408          25,542          14.7%          15.1%
       TSX                                                                                    1,577             2,977                    -47.0%                    -47.0%            24,955          24,698           0.6%           1.0%
         Memo:  TSX Wagon                                                                       392               259                     51.4%                     51.4%             3,436           2,691          27.2%          27.7%
       ILX                                                                                    1,529                 0                      0.0%                      0.0%             7,658               0           0.0%           0.0%
         Memo:  ILX Hybrid                                                                      144                 0                      0.0%                      0.0%               679               0           0.0%           0.0%
       RL                                                                                        21                22                     -4.5%                     -4.5%               350           1,001         -65.2%         -65.0%
                                                                                                ---               ---                     ----                      ----                ---           -----         -----          -----
       MDX                                                                                    3,771             3,691                      2.2%                      2.2%            42,417          35,375          19.4%          19.9%
       ZDX                                                                                       46               131                    -64.9%                    -64.9%               688           1,351         -49.3%         -49.1%
       RDX                                                                                    2,659             1,632                     62.9%                     62.9%            22,460          12,294          82.0%          82.7%
       ---                                                                                    -----             -----                     ----                      ----             ------          ------          ----           ----
    Selling Days                                                                                 26                26                                                                   256             255
       *  Honda and Acura vehicles are made of domestic & global sourced parts.
     **  Daily Selling Rate

                                                                                Month-to-Date       Year-to-Date
                                                                                -------------
                                                                                   October            October                   DSR**                      MoM            October           October         DSR**            YoY
                                                                                               2012              2011           % Chg.                   % Chg.                        2012            2011 % Chg.         % Chg.
                                                                                               ----              ----           ------                   ------                        ----            ---- ------         ------

                                                                   Hybrid                     1,092             1,261                    -13.4%                    -13.4%            15,796          28,206         -44.2%        -44.00%

SOURCE American Honda Motor Co., Inc.; Acura


Source: PR Newswire