Subaru of America, Inc. Celebrates Record-Breaking Sales
CHERRY HILL, N.J., Nov. 1, 2012 /PRNewswire/ — Subaru of America, Inc. today reported 26,119 sales for the month of October, a 30 percent increase over October 2011. The company also announced record breaking annual sales of 271,582 – a 26 percent increase over 2011. This represents a historic high for Subaru of America. Subaru sales for 2012 have surpassed the previous sales record of 266,989 vehicles set just last year. This marks the company’s fifth year of sales growth and fourth successive sales record.
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Year-to-date sales for Impreza have increased 165 percent over 2011. Year-to-date sales for newly-refreshed Outback and Legacy models have increased 14 percent and 12 percent, respectively.
“Subaru is celebrating a year of records; we couldn’t be more thrilled with our results,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “The year isn’t over yet and we expect XV Crosstrek sales will help drive even greater momentum throughout the remainder of the year.”
Carline Oct-12 Oct-11 % Chg Oct-12 Oct-11 % Chg
MTD MTD MTD YTD YTD YTD
--- --- --- --- --- ---
Forester 5309 5385 -1.41% 61880 61766 0.18%
Impreza 3638 486 648.56% 57760 21745 165.62%
Impreza WRX 1100 1507 -27.01% 10629 11318 -6.09%
Legacy 3598 3546 1.47% 39187 34884 12.34%
Outback 10153 8891 14.19% 95357 83682 13.95%
Tribeca 184 266 -30.83% 1722 2236 -22.99%
BRZ 402 0 0.00% 3120 0 0.00%
XV Crosstrek 1735 0 0.00% 1927 0 0.00%
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TOTAL 26119 20081 30.07% 271582 215631 25.95%
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“With strong product and a strong retail network, we are poised to exceed sales of 320,000 vehicles this year,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.
Michael McHale
Subaru of America, Inc.
856-488-3326
mmchale@subaru.com
Sheriece Matias
Subaru of America, Inc.
856-488-5093
smat@subaru.com
SOURCE Subaru of America, Inc.
