“Are We There Yet?” Ask Britain’s Bored Drivers
LONDON, November 5, 2012 /PRNewswire/ –
- 28 million(76%)drivers are bored behind the wheel - More than half of drivers (55%) believe boredom affects their concentration - M25 voted Britain's dullest drive
Over three quarters (76%) of drivers are bored behind the wheel causing half (55%) of
them to lose concentration according to research from the Secret Lives of Cars campaign by
Allianz Your Cover Insurance (http://www.yourcoverinsurance.co.uk
Down-beat drivers in Worcester (34%) have ranked the city’s roads as the most boring
in Britain, followed by Chelmsford (23%) and Plymouth (23%). The M25 won the race for
Britain’s most boring motorway (18%), swiftly followed by the M1 (15%) and the M6 (12%).
But boredom is only the tip of the pile-up when British motorists take a critical look
at their commute. Other awful aspects driving motorists round the bend include:
1) Traffic jams (69%) 2) Other drivers (34%) 3) Poor road surfaces e.g. potholes (26%) 4) Speed cameras (23%) 5) Rush hour (18%)
Of these driver drones, motorists over the age of 55 were three times more likely to
be sent potty by potholes (43%) than drivers aged 18-24 (14%).
Jon Lott of Allianz Your Cover Insurance said: “The Secret Lives of Cars campaign aims
to discover what motorists do and don’t enjoy about their journeys across the UK. We’ve
found it interesting to see how different roads across the UK affect motorists. Swansea
motorists report there are always traffic jams on the roads (36%), drivers in Wrexham
complain about caravans (50%) and Edinburgh has poor signage problems according to 21% of
the drivers we polled.”
Allianz Your Cover Insurance found that to battle boredom, drivers are listening (61%)
and singing along (38%) to music and eating snacks (16%). When asked which British
motoring celebrity would drivers most like to take for a spin Top Gear presenters came out
on top with one in five men (19%) opting for Jeremy Clarkson as their perfect passenger
while women preferred Richard Hammond (17%).
When questioned how British motorists would design roads to banish their boredom ‘No
traffic jams’ featured highly (48%) with good road surfaces (45%) and good scenery (39%)
following close behind.
Of these findings, drivers aged 18-24 were twice as likely (13%) to design a road to
drive on with no police than drivers aged over 55 (6%). One in ten male drivers wanted to
see higher speed limits when designing a road to drive on, which equates to two million
Jon Lott continues, “This research has highlighted that feeling bored behind the wheel
can affect the concentration levels of drivers and so we would advise motorists to plan
regular breaks and maybe open up the window to get some fresh air in the car to stay
alert. Snacking whilst driving can divert attention from the road, so to keep safe we
would always recommend stopping for short refreshment breaks.”
Notes to Editors
1,000 UK car drivers were polled in October 2012 by 72 Point on behalf of Allianz Your
The statistics were calculated using figures from the DVLA in July 2012. There are
37,420,530 drivers in the UK with a full GB driving licence. This figure includes
20,454,939 male drivers and 16,965,591 drivers.
 76% of UK drivers reported to be bored when driving. There are 37,420,530 drivers
in the UK with a full GB driving licence according to statistics from the DVLA in July
2012. This equates to 28,364,762 drivers.
 10% of UK male drivers polled chose for there to be no speed limit when asked how
they would design a road to drive on. There are 20,454,939 male drivers in the UK with a
full GB driving licence according to figures from the DVLA in July 2012. This equates to
About Your Cover
Your Cover is a new breed of insurance product, offering cover that customers select
to precisely match their own lifestyle and circumstances. Using an easy to use ‘Quote and
Buy’ website, Your Cover makes it simple to design, obtain a quote and manage your
The result of two years’ research involving thousands of insurance buyers, Your Cover
is a product from Allianz Insurance plc, which is a part of the global Allianz Group.
Allianz Insurance is one of the largest general insurers in the UK and part of the
Allianz SE Group, one of the leading integrated financial services providers worldwide and
the largest property and casualty insurer in the world. With approximately 142,000
employees worldwide, the Allianz Group serves approximately 78 million customers in more
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