Last updated on April 18, 2014 at 17:24 EDT

SCR Dairy Expands Distribution to Market Heatime Monitoring System

November 6, 2012

MADISON, Wisconsin, November 6, 2012 /PRNewswire/ –

SCR Dairy Inc. announced today a new partnership with Select Sires Inc. to market the
company’s Heatime(R) systems for health monitoring and heat detection. Dairy producers
will now have more options to access valuable herd monitoring data available from this
exciting new technology that harnesses the power of rumination data for improved health
and reproduction management.

http://photos.prnewswire.com/prnh/20121106/573507 )

“We are excited about this new partnership with Select Sires to offer SCR technology
through their sales and distribution channels,” says Tom Breunig, U.S. GM for SCR Dairy.
“This expanded distribution channel offers both SCR Dairy and Select Sires a great
opportunity to help dairy producers gain much-needed efficiencies by obtaining early
indications of health and nutrition issues and achieving more successful reproduction

This technology allows dairy producers to shift the way they manage their herd,
providing value through an integrated cow intelligence system. The system combines
rumination monitoring along with accurate heat detection-including a recommendation for
optimal insemination.

“It is Select Sires’ goal to offer our customer-owners the most innovative solutions
available,” says Lyle Kruse, Select Sires vice president, U.S. market development. “The
SCR system is a great addition to our line of genetic, reproductive heat detection and
animal health products that help increase the profitability and peace of mind of our

Heatime systems will continue to be available from Semex USA (
http://www.semexusa.com) and Micro Dairy Logic (http://www.microdairylogic.com).
Those producers who wish to purchase through Select Sires can contact their Select Sires
representative or visit http://www.selectsires.com.


SCR is a leading developer of advanced technologies for dairy farms and a driving
force for progress in the industry. SCR provides dairy producers with revolutionary herd
monitoring systems and milking solutions. Over 2 million cows worldwide are monitored
using SCR’s collar tags while their technology touches over 12 million cows in more than
55 countries. Headquartered in Israel, with US (Madison, WI) and European (Piacenza,
Italy) subsidiaries and sales offices in China, SCR is a global leader in advanced
solutions for cow monitoring.

To learn more visit our website: http://www.scrdairy.com.

        Contact information:
        Tom Breunig
        General Manager
        SCR Dairy Inc.
        Tel: +1(608)237-3170




Source: PR Newswire