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Last updated on April 19, 2014 at 21:20 EDT

Shenzhen Airlines Joins Star Alliance

November 29, 2012

Alliance Expands in China

SHENZHEN, China, Nov. 29, 2012 /CNW Telbec/ – Shenzhen Airlines today
became the latest carrier to join the Star Alliance network. At a
ceremony held at Shenzhen Bao’an International Airport, Mark Schwab,
CEO Star Alliance, welcomed the airline into the family on behalf on
the Alliance’s Chief Executive Board (CEB).

“Shenzhen Airlines is China’s fifth largest carrier and strengthens the
Star Alliance presence in China and across Asia. Our customers now
benefit from improved access throughout the economically important
Pearl River Delta and across southern China. Shenzhen Airlines at the
same time gains access to a global network with enhanced benefits for
its passengers; truly a win-win situation,” said Mark Schwab.

Air Canada is a founding member of the Star Alliance. For the summer of
2013 it is increasing its service to Asia adding a new non-stop route
between Toronto and Seoul and adding seven weekly departures to Beijing
from Toronto and Vancouver, and upgrading its Calgary-Tokyo Narita
route to provide daily service. With the additional flights, Air Canada
will operate 11 daily departures to Asia.

Adding Shenzhen Airlines to the network is part of Star Alliance’s
strategy of improving access to current and future growth markets, thus
providing the international traveller with more destinations and
flights. In the case of China, the foundation for this strategy was set
many years ago, by those Star Alliance member carriers who have been
successfully serving this market for several decades. In December 2007
the Alliance added China’s Flag carrier Air China to the network.

Feng Gang, the president of Shenzhen Airlines said: “Today is filled
with joy for all of us at Shenzhen Airlines. After 16 months of
integration work, we have become a Star Alliance member. We know that
today no single airline alone can tend to the needs of the
international traveler. By joining Star Alliance we can now offer our
customers global reach, while at the same time placing Shenzhen firmly
on the map of world-wide air travel. We are proud to proclaim that
Shenzhen Airport, serving the 4(th) largest city in China, is now the newest Star Alliance Hub, from which
we will make our mark not only in China, but across the Asia-Pacific
region.”

Air China Chairman Wang Chengshun said: “As Shenzhen Airlines’ mentor,
we are delighted to see that Shenzhen Airlines in the last 20 years has
achieved substantial growth. We believe that Shenzhen Airlines will
leverage alliance resources to improve its own competitiveness, and to
realise its strategic target of being a large network carrier covering
Asian and intercontinental destinations with its hub in Shenzhen“.

As a Star Alliance member, Shenzhen Airlines offers its customers access
to a global network, along with seamless travel and enhanced frequent
flyer benefits.

The airline adds some 400 daily flights to 70 destinations to the Star
Alliance network. Among these are five new destinations in China:
Juzhou (Zhejiang Province), Linyi, Qinhuangdao, Shijiazhuang, and
Zhoushan. In addition to improving connectivity from its home base in
Shenzhen, international passengers benefit from a wider choice of
transfer flights in China when connection via the international
airports in Beijing, Guangzhou and Shanghai – Pudong. As part of
seamless travel customer promise, Shenzhen Airlines offers through
check-in for passengers connecting to and from other Star Alliance
member airlines flights. On a global basis, the 27 Star Alliance member
carriers now offer more than 21,900 daily flights to 1,329 destinations
in 194 countries.

Shenzhen Airlines’ PhoenixMiles Frequent Flyer (FFP) members can now
collect and redeem miles on the entire Star Alliance network. By the
same token, the FFP members of all other Star Alliance member carriers
now receive mileage credits for eligible flights on Shenzhen Airlines
and can redeem miles for travel on the Chinese airline. In addition,
miles credited for flights on Shenzhen Airlines count towards achieving
Star Alliance Gold and Silver Status. This entitles customers to
enhanced benefits when travelling on the Star Alliance network, which
include among others, increased luggage allowance as well as access to
more than 1,000 lounges for Gold Card holders.

Star Alliance offers numerous fare products for both corporate and
leisure customers and Shenzhen Airlines now sells and participates in a
selection of these. In view of the strong business community located in
Shenzhen Airline’s catchment area, the Star Alliance Corporate Plus
product – which allows corporate clients to obtain corporate deals for
travel on the Star Alliance network via one member airline – will
enhance the carrier’s proposition to this market segment.
For the Conventions and Meetings market segment, the tailor-made Star
Alliance Conventions Plus and Meetings Plus products will increase in
attractiveness, as organisers and delegates can now include Shenzhen
Airlines in their travel planning. Moreover it allows easier access to
the Pearl River Delta as a meeting and conventions location.

Flights operated by Shenzhen Airlines can now be booked as part of the
following Star Alliance fares: Round-the-World, Circle Pacific, Asia
Airpass and China Airpass.

About Star Alliance:

The Star Alliance network was established in 1997 as the first truly
global airline alliance to offer worldwide reach, recognition and
seamless service to the international traveller. Its acceptance by the
market has been recognised by numerous awards, including the Air
Transport World Market Leadership Award and Best Airline Alliance by
both Business Traveller Magazine and Skytrax. The member airlines are:
Adria Airways, Aegean Airlines, Air Canada, Air China, Air New Zealand,
ANA, Asiana Airlines, Austrian, Avianca, TACA Airlines, Brussels
Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian
Airlines, LOT Polish Airlines, Lufthansa, Scandinavian Airlines,
Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS,
TAM Airlines, TAP Portugal, Turkish Airlines, THAI, United and US
Airways. EVA Air has been announced as future member. Overall, the Star
Alliance network offers more than 21,900 daily flights to 1,329
airports in 194 countries.

About Shenzhen Airlines:

Shenzhen Airlines Co., Ltd, was founded in November 1992 and started
operations on September 17 of the following year. With Air China and
Shenzhen International Total Logistics (Shenzhen) Co, Ltd as its major
shareholders, Shenzhen Airlines focuses on the business of passenger,
cargo and mail transportation. Up to January 2011, Shenzhen Airlines
owns a fleet of more than 100 passenger and cargo aircraft which
consists of Boeing 747s and 737s, and Airbus A320s and A319s, that are
flying on over 135 domestic and international routes. According to
Shenzhen Airlines’ development blueprint, it will expand its fleet to
170 passenger aircraft by the end of 2015. It also plans to introduce
wide-body aircraft in due course. The company will forge itself into a
well-known national carrier with its independent brand among
competitors in Asia-Pacific region. In future, its service network will
extend across Asia and other continents.

SOURCE STAR ALLIANCE


Source: PR Newswire