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Last updated on April 20, 2014 at 8:28 EDT

Subaru of America, Inc. Reports Best November Sales In Company History

December 3, 2012

CHERRY HILL, N.J., Dec. 3, 2012 /PRNewswire/ — Subaru of America, Inc. today reported 28,206 sales for the month of November, a 60 percent increase over November 2011. The company also announced record-breaking annual sales of 299,788 vehicles which represent a 28 percent increase over 2011 and just 222 vehicles short of achieving 300,000 sales for the first time in company history. Following the November close, on Dec. 1, 2012, Subaru achieved the 300,000(th) sales milestone for the first time in company history.

(Logo: http://photos.prnewswire.com/prnh/20080325/SUBARULOGO )

Outback, Legacy and Impreza models experienced the best November sales month in history. Year-to-date sales for Impreza have increased 184 percent over 2011. Year-to-date sales for newly-refreshed Outback and Legacy models have increased 16 percent and 14 percent respectively. The new BRZ and XV Crosstrek models also added 2,587 incremental sales for the month of November.

“With such strong November sales, Subaru annual sales should exceed 330,000 vehicles — which would represent a 24 percent increase over our 2011 record sales of 266,989 vehicles,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “This has been another exciting, record-breaking month for Subaru.”

                 Carline Nov-12 Nov-11 % Chg Nov-12 Nov-11 % Chg
                             MTD    MTD  MTD     YTD    YTD      YTD
                             ---    ---  ---     ---    ---      ---
    Forester                      5703  5829  -2.2%   67583  67595    -0.0%
    Impreza                       4552  182 2401.1%   62312  21927   184.2%
    Impreza WRX                   1353  1230  10.0%   11982  12548    -4.5%
    Legacy                        3723  2892  28.7%   42910  37776    13.6%
    Outback                      10124  7293  38.8%  105481  90975      16%
    Tribeca                        164   231 -29.0%    1886   2467   -23.6%
    BRZ                            527      0  0.0%    3647      0     0.0%
    XV Crosstrek                  2060      0  0.0%    3987      0     0.0%
    ------------                  ----    ---  ---     ----    ---     ---
    TOTAL                        28206  17657 59.7%  299788 233288    28.5%
    -----                        -----  ----- ----   ------ ------    ----

“While Subaru has the industry’s highest customer loyalty, we are also seeing record levels of first-time Subaru buyers — which has significantly contributed to our sales growth this year,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

Michael McHale
Subaru of America, Inc.
856-488-3326
mmchale@subaru.com

Sheriece Matias
Subaru of America, Inc.
856-488-5093
smat@subaru.com

SOURCE Subaru of America, Inc.


Source: PR Newswire