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American Honda Reports All-Time Best November Sales: All-Time Record November for Company and Civic; RDX Fuels Double-Digit Acura Gain

December 3, 2012

TORRANCE, Calif., Dec. 3, 2012 /PRNewswire/ — American Honda reports an all-time record for the month of November, with November 2012 U.S. sales of 116,580 units, an increase of 38.9 percent compared with November 2011. The Honda Division posted November 2012 sales of 104,334 units, an increase of 41.0 percent compared with November 2011. Acura U.S. November sales of 12,246 units represents an increase of 23.6 percent over November 2011.

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Honda

  • Segment-leading Civic breaks 22-year-old November record (1990) with sales of 30,075 units, up 75 percent from a year ago
  • All-new Accord continues to ramp up with 26,248 sales, up 82 percent from last November
  • CR-V sets it ninth monthly sales record for 2012, up 36 percent to 22,333 sales

“We are now surpassing sales records set pre-recession, a true sign that our business has recovered,” said John Mendel, American Honda executive vice president of Sales. “Honda’s all-time best November demonstrates the fundamental strength of our core products. The new Accord is hitting its stride, and with the new Civic now arriving in dealerships, we’re ready for a strong finish to 2012.”

Acura

  • RDX sets its seventh-consecutive monthly sales record, up 129 percent from a year ago with 3,036 sales
  • MDX was the top selling Acura model in November, with 3,368 sales
  • ILX gains traction as the top selling Acura sedan in November, with 2,108 sales

“While the MDX leads the lineup in sales, the record-setting sales of RDX and ILX are doing a great job as the gateway to the Acura lineup in bringing new customers to the brand,” said Jeff Conrad, vice president of Acura Sales. “The combination of Acura’s growing lineup and rising industry sales are fueling Acura’s momentum as we head into 2013.”

The daily selling rate (DSR) is calculated with 25 days for November 2012 and 25 days for November 2011. Year-to-date, the DSR is calculated with 281 days for 2012 and 280 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

                                                                                                    American Honda Vehicle Sales For November 2012
                                                     Month-to-Date                              Year-to-Date
                                                        November                November           DSR**                      MoM                  November           November           DSR**            YoY
                                                                     2012                  2011    % Chg.                   % Chg.                               2012               2011 % Chg.         % Chg.
                                                                     ----                  ----    ------                   ------                               ----               ---- ------         ------
                                                                  116,580                83,925              38.9%                     38.9%                1,290,011          1,042,055          23.4%          23.8%
       Total Car Sales                                             65,925                40,997              60.8%                     60.8%                  710,567            554,764          27.6%          28.1%
       Total Truck Sales                                           50,655                42,928              18.0%                     18.0%                  579,444            487,291          18.5%          18.9%
          Honda Total Car Sales                                    60,120                35,849              67.7%                     67.7%                  642,391            498,375          28.4%          28.9%
          Honda Total Truck Sales                                  44,214                38,167              15.8%                     15.8%                  507,438            433,510          16.6%          17.1%
          Acura Total Car Sales                                     5,805                 5,148              12.8%                     12.8%                   68,176             56,389          20.5%          20.9%
          Acura Total Truck Sales                                   6,441                 4,761              35.3%                     35.3%                   72,006             53,781          33.4%          33.9%
    Domestic Car Sales                                             59,692                32,491              83.7%                     83.7%                  620,538            437,997          41.2%          41.7%
    ------------------
       Honda Division                                              55,666                30,079              85.1%                     85.1%                  579,446            410,043          40.8%          41.3%
       Acura Division                                               4,026                 2,412              66.9%                     66.9%                   41,092             27,954          46.5%          47.0%
    Domestic Truck Sales                                           50,455                40,205              25.5%                     25.5%                  540,396            450,127          19.6%          20.1%
    --------------------
       Honda Division                                              44,014                35,444              24.2%                     24.2%                  468,390            396,346          17.8%          18.2%
       Acura Division                                               6,441                 4,761              35.3%                     35.3%                   72,006             53,781          33.4%          33.9%
    Import Car Sales                                                6,233                 8,506             -26.7%                    -26.7%                   90,029            116,767         -23.2%         -22.9%
    ----------------
       Honda Division                                               4,454                 5,770             -22.8%                    -22.8%                   62,945             88,332         -29.0%         -28.7%
       Acura Division                                               1,779                 2,736             -35.0%                    -35.0%                   27,084             28,435          -5.1%          -4.8%
    Import Truck Sales                                                200                 2,723             -92.7%                    -92.7%                   39,048             37,164           4.7%           5.1%
    ------------------
       Honda Division                                                 200                 2,723             -92.7%                    -92.7%                   39,048             37,164           4.7%           5.1%
                                                                                                            -----                     -----                                                        ---
    MODEL BREAKOUTS BY DIVISION
    Honda Division Total                                          104,334                74,016              41.0%                     41.0%                1,149,829            931,885          22.9%          23.4%
    --------------------                                          -------                ------              ----                      ----                 ---------            -------          ----           ----
        Fit                                                         3,315                 3,307               0.2%                      0.2%                   45,666             54,097         -15.9%         -15.6%
    Memo:  Fit-EV                                                      26                     0               0.0%                      0.0%                       48                  0           0.0%           0.0%
       Accord                                                      26,248                14,355              82.8%                     82.8%                  302,444            217,958          38.3%          38.8%
       Civic *                                                     30,075                17,133              75.5%                     75.5%                  284,791            200,690          41.4%          41.9%
         Memo:  Civic Hybrid                                          530                   503               5.4%                      5.4%                    6,644              4,138          60.0%          60.6%
       S2000                                                            0                     0               0.0%                      0.0%                        0                  3        -100.0%        -100.0%
       Insight                                                        238                   749             -68.2%                    -68.2%                    5,536             14,859         -62.9%         -62.7%
       CR-Z                                                           244                   305             -20.0%                    -20.0%                    3,949             10,766         -63.5%         -63.3%
       FCX Clarity                                                      0                     0               0.0%                      0.0%                        5                  2         149.1%         150.0%
                                                                                                              ---                       ---                                                      -----
       Odyssey                                                      9,318                 9,143               1.9%                      1.9%                  116,854             95,579          21.8%          22.3%
       Crosstour                                                    1,907                 1,113              71.3%                     71.3%                   18,665             16,679          11.5%          11.9%
       Pilot                                                        9,366                10,487             -10.7%                    -10.7%                  103,482            104,656          -1.5%          -1.1%
       CR-V *                                                      22,333                16,426              36.0%                     36.0%                  255,919            196,787          29.6%          30.0%
       Element                                                          0                    63            -100.0%                   -100.0%                        3             11,518        -100.0%        -100.0%
       Ridgeline                                                    1,290                   935              38.0%                     38.0%                   12,515              8,291          50.4%          50.9%
       ---------                                                    -----                   ---              ----                                              ------              -----          ----           ----
    Acura Division Total                                           12,246                 9,909              23.6%                     23.6%                  140,182            110,170          26.8%          27.2%
    --------------------                                                                                     ----                                                                                 ----
       TL                                                           1,918                 2,412             -20.5%                    -20.5%                   31,326             27,954          11.7%          12.1%
       TSX                                                          1,768                 2,691             -34.3%                    -34.3%                   26,723             27,389          -2.8%          -2.4%
         Memo:  TSX Wagon                                             384                   224              71.4%                     71.4%                    3,820              2,915          30.6%          31.0%
       ILX                                                          2,108                     0               0.0%                      0.0%                    9,766                  0           0.0%           0.0%
         Memo:  ILX Hybrid                                            174                     0               0.0%                      0.0%                      853                  0           0.0%           0.0%
       RL                                                              11                    45             -75.6%                    -75.6%                      361              1,046         -65.6%         -65.5%
                                                                      ---                   ---             -----                     -----                       ---              -----         -----          -----
       MDX                                                          3,368                 3,308               1.8%                      1.8%                   45,785             38,683          17.9%          18.4%
       ZDX                                                             37                   127             -70.9%                    -70.9%                      725              1,478         -51.1%         -50.9%
       RDX                                                          3,036                 1,326             129.0%                    129.0%                   25,496             13,620          86.5%          87.2%
       ---                                                          -----                 -----             -----                     -----                    ------             ------          ----           ----
    Selling Days                                                       25                    25                                                                   281                280
       *  Honda and Acura vehicles are made of domestic & global sourced parts.
     **  Daily Selling Rate

                                                     Month-to-Date                              Year-to-Date
                                                        November                November           DSR**                      MoM                  November           November           DSR**            YoY
                                                                     2012                  2011    % Chg.                   % Chg.                               2012               2011 % Chg.         % Chg.
                                                                     ----                  ----    ------                   ------                               ----               ---- ------         ------

                                      Hybrid                        1,186                 1,557             -23.8%                    -23.8%                   16,982             29,763         -43.1%         -42.9%

SOURCE American Honda Motor Co., Inc.; Acura


Source: PR Newswire