Fraser Optics partners with West Marine, Inc.
WARMINSTER, Pa., Dec. 3, 2012 /PRNewswire/ — Fraser Optics is pleased to announce that it has entered into a distribution agreement with West Marine, Inc., the largest specialty retailer of boating supplies and accessories. Fraser Optics’ lines of hand-held gyro-stabilized optical products have been in use by US and foreign militaries for more than 40 years. These battle-proven optics are tested to operate in the most extreme conditions. The partnership with West Marine will provide convenient ways for consumers to purchase Fraser Optics’ world class optics.
Fraser Optics’ Mariner Series of products will be sold direct to the consumer through the West Marine flagship stores, website, catalogue and wholesale via West Marine’s Port Supply Division.
The Mariner Series products give professionals and serious users a competitive edge by eliminating motion and enhancing clarity using its unique STEDI-EYE® Technology, which removes 98 percent of image motion caused by hand tremor or platform movement. Fraser Optics’ binoculars and monoculars are shock proof and ruggedized for extreme conditions.
“This relationship will now permit customers easy access to our world-class Fraser Optics’ line of products,” said Andrew Finn, President, Fraser Optics Commercial Division.
SOURCE Fraser Optics