Hyundai Hockey Helpers raises over $420,000 to help kids get in the game

Over 1,800 kids playing hockey in 2012 through the program

MARKHAM, ON, Dec. 3, 2012 /CNW/ – Hyundai Auto Canada Corp. is happy to
announce today that in its first year, the Hyundai Hockey Helpers (HHH)
program raised more than $420,000 to help under-resourced Canadian
children play organised hockey. Run in partnership with KidSport
Canada, a not-for-profit organization providing financial assistance to
kids aged 18 and under, HHH aims to lower the financial barriers often
associated with organized sport by subsidizing hockey registration fees
and equipment costs for deserving children who could not otherwise
afford to play.

HHH was launched in September with a donation from Hyundai Canada and
its dealers to provide grants for at least 1,000 Canadian youth this
year. In fact, the initial contribution was able to help 1,817 children
get in the game in 2012. As part of the program, Hyundai dealerships
across Canada organized grassroots fundraising initiatives in their
local communities throughout the month of October to help HHH fund new
applications from deserving children. During “Hyundai Hockey Helpers
Month”, Hyundai Canada and its dealer network were able to raise over
$420,000 in donations that will go directly to KidSport to help more
kids. Nav Bhatia’s Mississauga Hyundai dealership, located near
Toronto, was the country’s top fundraiser with a total of $15,000.

“I couldn’t be more proud of our dealers,” said Steve Kelleher,
President and CEO of Hyundai Auto Canada Corp. “As a direct result of
their efforts, we’ll be able to make a profound difference in the lives
of thousands more deserving children by helping them play hockey. I can
personally attest to the positive influence playing hockey can have in
the life of a child. It’s my hope that in the coming years, Hyundai
Hockey Helpers will give many more children the same opportunity I had.
I sincerely thank everyone involved for their hard work and
dedication.”

Dawn MacDonald, KidSport Partnership Lead and Ontario Executive
Director, shared Kelleher’s pride. “KidSport’s mission is to ensure no
kids are left on the sidelines. Working with Hyundai, we’ve been able
to provide the opportunity for thousands of under-resourced children to
enjoy the benefits of participation in organized sport.”

Also on the team are the Subban family, charged with helping promote
Hyundai Hockey Helpers as ambassadors for the program. School principal
Karl Subban, father of Montreal Canadiens Defenseman P.K. Subban and
Boston Bruins draft pick Malcolm Subban, knows first-hand the financial
strain hockey can place on low-income families. When his kids were
young, Karl worked multiple jobs and endured an exhausting schedule to
ensure they could play. Despite the cost and commitment required, he
recognized that hockey could teach invaluable life skills. Today, as a
principal in a low-income Toronto neighbourhood, Karl works hard to
engage his students in constructive after-school programs and sports.
“We’ve often said that better kids build better communities.
Involvement in organised sport is one of the best ways to positively
influence a child’s development,” noted Karl.

Having seen the sacrifices made by his family growing up, P.K. Subban
agrees. “Hyundai Hockey Helpers reduces the financial strain on
under-resourced families with children who want to play hockey. I
definitely wouldn’t be the same person I am today without the game and
the generosity of the communities we relied on for equipment and
support. I’m thrilled that we’re giving kids from across Canada the
chance to get on the ice.”

HYUNDAI AUTO CANADA CORP.

Hyundai Auto Canada, established in 1983 and headquartered in Markham,
Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai
vehicles are distributed throughout Canada by Hyundai Auto Canada and
are sold and serviced through more than 200 dealerships nationwide.

SOURCE Hyundai Auto Canada Corp.

Image with caption: “(from l to r) Michael Dukhilall (Mississauga Hyundai General Manager) and Nav Bhatia (Mississauga Hyundai Dealer Principal) present a $15,000 cheque for Hyundai Hockey Helpers to Steve Kelleher (Hyundai Auto Canada Corp. President and CEO), Dawn MacDonald (KidSport Partnership Lead and Ontario Executive Director), and P.K. Subban (Montreal Canadiens Defenceman and Hyundai Hockey Helper). (CNW Group/Hyundai Auto Canada Corp.)”. Image available at: http://photos.newswire.ca/images/download/20121203_C5721_PHOTO_EN_21480.jpg